What is the story about?
What's Happening?
Acura is set to retire the TLX sedan next year, marking the end of a decade-long presence in the U.S. market, including the sporty Type S variant. The NSX sports car also concluded production in 2022. Despite these changes, Acura plans to maintain its focus on sporty cars, as emphasized by Honda's Chief Officer for Automobile Operations, Katsushi Inoue, during Monterey Car Week. Inoue stated that while SUVs are crucial for mainstream business, Acura aims to differentiate itself by continuing to produce sporty body styles, such as coupes and sedans. This announcement coincides with the debut of the RSX electric SUV prototype, which will be built on Honda's new in-house EV platform at the Marysville, Ohio plant, replacing the TLX sedan.
Why It's Important?
Acura's decision to continue producing sporty cars highlights the brand's strategy to stand out in a market increasingly dominated by SUVs. This move could appeal to consumers seeking performance-oriented vehicles, potentially boosting Acura's market share among enthusiasts. The introduction of the RSX electric SUV on a new EV platform signifies Acura's commitment to innovation and sustainability, aligning with broader industry trends towards electrification. The potential development of a new sports model by 2027 or 2028 further underscores Acura's dedication to maintaining its legacy in the performance car segment.
What's Next?
Acura plans to launch the RSX electric SUV in 2026, with production alongside the Integra at the Ohio plant. The brand is also considering a new sports model, possibly an 'NSX-type' vehicle, for release in 2027 or 2028. This model would likely utilize the same battery technology and platform as the RSX, focusing on efficiency and lightweight design. More details on these developments are expected in 2026, as Acura continues to navigate the evolving automotive landscape.
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