What's Happening?
Started PR, an international agency founded by Kimberley Waldron, focuses on communication strategies for fintech companies. Waldron, a prominent figure in the fintech sector, has been involved in spotlighting emerging fintechs and speaking at major events like Money 20/20 and Fintech Week London. The agency aims to assist founder-driven fintechs in effectively communicating their stories to investors, regulators, partners, and customers. Recently, Started PR has assembled a world-class advisory board consisting of ten experts who are influential in the fintech space, including David Brear and Susanne Chisti. Waldron's journey into fintech began with her role at Payzone, where she worked on campaigns promoting contactless payments during the London Olympics.
Why It's Important?
Effective communication is crucial for fintech companies to succeed in a competitive market. Waldron emphasizes the importance of clear messaging to avoid underselling innovative products. The advisory board at Started PR aims to enhance communication strategies, helping fintechs gain credibility and attract investment. This focus on communication is vital as fintech continues to grow rapidly, impacting global financial systems and offering opportunities for financial parity. By improving how fintechs communicate their value, Started PR seeks to ensure these companies can connect with the right audiences and secure necessary funding.
What's Next?
Started PR is expanding its services with the launch of a content and digital arm focused on research and storytelling. The agency is also developing a fintech growth platform to help businesses engage with investors strategically. Additionally, Started PR plans to introduce its own media brand, Get Started Media, to further explore communication in fintech. The industry faces challenges in balancing resilience, compliance, and perception, and Started PR aims to address these through its advisory board and strategic initiatives.
Beyond the Headlines
The fintech industry is navigating regulatory challenges while striving for innovation. Effective communication can bridge the gap between regulatory compliance and user engagement, ensuring fintechs can thrive in a complex environment. Started PR's initiatives highlight the need for fintechs to work collaboratively with regulators and focus on clear messaging to build trust and drive growth.
