What's Happening?
Quad/Graphics, Inc., a marketing experience company, has been appointed as the agency of record by Scandinavian Designs, a retailer of modern home furnishings. This partnership aims to consolidate Scandinavian Designs' creative and media strategies under Quad's integrated marketing solutions. Quad will assist in expanding Scandinavian Designs' e-commerce footprint and reviving its catalog to enhance brand equity across the United States. With over 50 store locations nationwide, Scandinavian Designs seeks to streamline its brand experience through an integrated purchasing journey, connecting with consumers at home, online, and in physical stores. Quad's creative agency, Betty, and media agency, Rise, will provide strategic creative direction, content production, and media management services.
Why It's Important?
This collaboration is significant as it represents a strategic move by Scandinavian Designs to modernize its marketing approach and strengthen its brand presence in the U.S. market. By leveraging Quad's integrated marketing solutions, Scandinavian Designs aims to create a seamless omnichannel experience for consumers, which is increasingly important in today's retail landscape. The revival of the catalog and focus on e-commerce growth are expected to attract new customers and enhance brand loyalty. This partnership also highlights the growing trend of retailers consolidating their marketing efforts to improve efficiency and effectiveness.
What's Next?
Quad will begin implementing its marketing strategies to support Scandinavian Designs' growth objectives. This includes pinpointing ideal markets across the country using proprietary data analytics to reach new consumers. The partnership is expected to drive measurable brand and business impact, with a focus on creating true omnichannel purchase journeys. As the collaboration progresses, both companies will monitor consumer responses and adjust strategies to maximize the partnership's success.
