What is the story about?
What's Happening?
Roti Modern Mediterranean, owned by Edible Brands, is launching its first franchising program to expand its presence in the Mediterranean restaurant sector. Currently operating 17 corporate-owned locations in Chicago, Washington D.C., and Minneapolis, Roti plans to grow through single and multi-unit franchise agreements. The expansion targets existing markets and new regions including Michigan, Ohio, the Carolinas, Georgia, Florida, and Texas. Franchise investments range from $494,300 to $813,700, with a $35,000 initial franchise fee.
Why It's Important?
The franchising initiative by Roti Modern Mediterranean represents a strategic move to capitalize on the growing popularity of Mediterranean cuisine in the U.S. This expansion offers entrepreneurs an opportunity to enter a thriving market with a well-established brand. The program is expected to increase Roti's market presence and contribute to the diversity of dining options available to consumers. It also reflects Edible Brands' broader strategy to grow its portfolio and enhance its market influence.
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