What's Happening?
Sarah Quinn, a seasoned PR and communications expert, has transitioned from her role at Flight Centre to become the director of media and communications at the City of Gold Coast. Quinn, who was awarded the 2024 Women in Travel Award for PR, officially joined the City of Gold Coast in July 2025. Her move is motivated by lifestyle changes and the dynamic growth and transformation occurring in the Gold Coast region. Quinn previously held significant roles at Visit Victoria, AirAsia, and Destination NSW before her tenure at Flight Centre, where she served as the global head of PR and communications starting January 2024.
Why It's Important?
Quinn's appointment is significant as it comes at a time of substantial growth and transformation in the Gold Coast region, which is recognized as a leading global destination. Her expertise in PR and communications is expected to enhance the city's media strategies and public engagement, potentially boosting tourism and local development. The move also highlights the importance of strategic communication roles in shaping the public image and outreach of major cities, which can have far-reaching impacts on local economies and community engagement.
What's Next?
As Quinn settles into her new role, she is likely to focus on leveraging her extensive experience to support the City of Gold Coast's communication strategies. This may involve initiatives to promote the region's growth and transformation, attract tourism, and enhance community relations. Stakeholders, including local businesses and tourism operators, may anticipate new opportunities for collaboration and increased visibility as a result of Quinn's leadership in media and communications.
Beyond the Headlines
Quinn's career move underscores the evolving landscape of professional opportunities in the communications sector, particularly in regions experiencing rapid development. Her transition from a corporate environment to a municipal role reflects broader trends in career mobility and the appeal of lifestyle-driven decisions among professionals. This shift may inspire other industry leaders to consider similar transitions, potentially influencing the talent dynamics within the communications field.
