What's Happening?
Vans is set to release a new collection of sneakers featuring crocodile-textured leather overlays. The collection, known as the 'Croc Pack,' includes two versions of the Era and one Half Cab model. The Era sneakers come in two colorways: an all-black upper with croc overlays on a suede base, and a vibrant red suede with blue overlays. The Half Cab features a two-tone brown look with gold branding and bronze-tone metal eyelets. This release is part of Vans' strategy to capitalize on the resurgence of vulcanized sneakers, which have gained popularity in recent fashion trends. The collection is scheduled for release on September 3 through Asphaltgold, with prices set at approximately $140 for the Era and $145 for the Half Cab.
Why It's Important?
The introduction of the 'Croc Pack' signifies Vans' efforts to revitalize its brand amidst a years-long slump. By incorporating exotic textures and aligning with luxury fashion trends, Vans aims to attract a broader audience and regain its position in the sneaker market. The appointment of SZA as the brand's artistic director further highlights Vans' commitment to innovation and cultural relevance. This move could potentially boost sales and enhance the brand's image, appealing to both fashion-forward consumers and traditional skate shoe enthusiasts.
What's Next?
Vans is likely to continue exploring collaborations and unique designs to maintain momentum in the competitive sneaker industry. The success of the 'Croc Pack' could lead to further releases featuring unconventional materials and designs. Additionally, the brand may leverage its partnership with SZA to create exclusive collections that resonate with her fan base, potentially expanding Vans' reach and influence in the fashion world.
