What's Happening?
The anticipated release of the Off-White x Air Jordan 1, originally scheduled for 2025, has been postponed. The sneaker, nicknamed 'Alaska,' was expected to feature an all-white colorway inspired by Virgil Abloh's original prototype. This collaboration was part of Abloh's Off-White x Nike 'The Ten' collection, which debuted in 2017. The sneaker was initially planned for an all-white debut but was released in a red-based 'Chicago' colorway. The white version was later released as a European exclusive in 2018. Recent changes in Off-White's ownership, with LVMH selling its stake to Bluestar Alliance, may have contributed to the delay. Reports suggest the sneaker has been removed from Jordan Brand's holiday release lineup, with a potential launch now expected in early 2026.
Why It's Important?
The delay of the Off-White x Air Jordan 1 release is significant for sneaker enthusiasts and collectors, as it affects the availability of a highly sought-after item. The collaboration between Off-White and Nike has been influential in the sneaker industry, setting trends and driving demand for limited-edition releases. The postponement may impact the market dynamics, with potential shifts in resale values and consumer interest. Additionally, the change in Off-White's ownership could influence future collaborations and product strategies, affecting stakeholders in the fashion and sneaker industries.
What's Next?
Sneaker enthusiasts and collectors will be closely monitoring updates regarding the Off-White x Air Jordan 1 release. The potential early 2026 launch may lead to increased anticipation and speculation within the community. Stakeholders, including retailers and resellers, may adjust their strategies based on the revised timeline. The change in Off-White's ownership could also lead to new collaborations and product offerings, impacting the brand's direction and market presence.