What's Happening?
Anaheim, California, has experienced a surge in visitation, particularly from Australian travelers, who are now spending longer periods in the city. In 2024, Anaheim welcomed over 26 million visitors, with Australians increasing their average stay from 4.5 nights to six nights. This rise in visitation contributed to a total spending of US$6.6 billion. The city has been actively promoting itself in Australia through trade and media events, and targeted marketing efforts. With international visitation doubling from 1.7 million in 2023 to 3.6 million in 2024, Anaheim is preparing for further growth with upcoming events like the FIFA World Cup and the 2028 Olympics. The city plans to enhance its tourism infrastructure, including adding nearly 1000 guest rooms across five new hotels and launching projects like OCVIBE and Disneyland Forward.
Why It's Important?
Anaheim's record-breaking visitation highlights the city's successful marketing strategies and its appeal as a tourist destination. The increase in Australian visitors and extended stays indicate a strong international interest, which can significantly boost the local economy. As Anaheim prepares for major global events, the enhancements to its tourism infrastructure are crucial for accommodating the expected influx of visitors. This growth presents opportunities for local businesses and the hospitality industry, potentially leading to job creation and increased revenue. The city's proactive approach in promoting itself internationally and investing in infrastructure positions it as a key player in the tourism sector, with long-term benefits for its economic development.
