What's Happening?
Arkia Airlines has announced the launch of direct flights to Bangkok, Thailand, and Hanoi, Vietnam, starting in late November 2025 and January 2026, respectively. This move challenges El Al's monopoly on direct flights from Israel to Thailand. Arkia's CEO Oz Berlowitz revealed the new routes at a press conference, emphasizing the airline's strategic plan to expand its presence in the Far East market. The new services will use leased Airbus A330 aircraft, offering three classes of service, including a premium Business Class. Arkia aims to provide competitive pricing, with fares lower than El Al's, to attract more travelers.
Why It's Important?
Arkia's entry into the direct flight market to Bangkok and Hanoi introduces competition, which could lead to lower fares and increased travel options for Israeli passengers. This development is significant for the Israeli aviation industry, as it may pressure El Al to adjust its pricing strategy. The new routes are expected to strengthen economic and tourism ties between Israel, Thailand, and Vietnam, benefiting both countries' tourism sectors. Arkia's expansion reflects a broader trend of airlines seeking to capitalize on growing demand for long-haul travel.
What's Next?
Arkia plans to increase flight frequencies to Bangkok and Hanoi in the coming months, with additional services to Sri Lanka. The airline will continue to evaluate market demand and may further expand its route offerings. El Al may respond by adjusting its pricing or service offerings to maintain its competitive edge. The impact of these new routes on passenger traffic and tourism between Israel and the Far East will be closely monitored.
