What is the story about?
What's Happening?
Abercrombie & Kent (A&K), a leader in luxury travel, has announced the acquisition of Borealis DMC, a Copenhagen-based company specializing in Nordic wilderness and cultural experiences. This strategic move expands A&K's network of luxury Destination Management Companies (DMCs), which now includes over 3,000 staff across 65 offices in 40 countries. Borealis DMC's expertise in the Nordic region, including Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden, complements A&K's commitment to authentic wilderness experiences. The acquisition aims to enhance A&K's offerings in the region, providing access to unique experiences such as Northern Lights viewing and midnight sun encounters.
Why It's Important?
The acquisition of Borealis DMC by Abercrombie & Kent is significant for the luxury travel industry, particularly in the Nordic region. It strengthens A&K's position as a global leader in luxury travel by expanding its access to sought-after experiences in the Nordic wilderness. This move is expected to benefit discerning travelers seeking authentic and immersive experiences, as well as A&K's trade partners who rely on its comprehensive ground services. The acquisition also aligns with A&K's strategy of expanding its global footprint, following recent openings of DMCs in Mexico and Indonesia.
What's Next?
Following the acquisition, Abercrombie & Kent plans to integrate Borealis DMC's local expertise and connections with indigenous communities into its global network. This integration will likely lead to new initiatives supporting local conservation efforts and cultural preservation programs in the Nordic region. A&K's commitment to meaningful community impact through Abercrombie & Kent Philanthropy (AKP) is expected to play a role in these initiatives, ensuring that future generations can experience the region's remarkable landscapes.
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