What's Happening?
Delta Airlines has announced a partnership with Crunchyroll to provide free anime streaming for passengers. This initiative will allow travelers to access Crunchyroll's extensive library of anime series and movies during flights. The service will be available on seatback screens and personal devices via Delta Sync Wi-Fi for SkyMiles members. Additionally, SkyMiles members will receive a 24-hour free trial of Crunchyroll. Delta's VP of In-Flight Entertainment, Julieta McCurry, emphasized the opportunity for passengers to explore anime storytelling during flights. Crunchyroll, owned by Sony, offers a variety of subscription plans and boasts a library of over 1,000 anime titles.
Why It's Important?
This partnership between Delta Airlines and Crunchyroll signifies a growing trend in enhancing in-flight entertainment options to cater to diverse passenger interests. By offering anime content, Delta aims to attract anime enthusiasts and provide a unique travel experience. This move could potentially increase customer satisfaction and loyalty, especially among younger demographics who are avid consumers of anime. It also highlights the importance of strategic partnerships in the airline industry to differentiate services and enhance passenger engagement.
What's Next?
The rollout of Crunchyroll on Delta flights is expected later this year, although specific dates have not been announced. Details regarding the selection of available content will be released closer to the launch. As the partnership progresses, Delta may explore additional collaborations to expand its entertainment offerings. The success of this initiative could prompt other airlines to consider similar partnerships to enhance their in-flight entertainment services.
