What's Happening?
Veolia, a leader in resource management, has implemented a strategic focus on retaining and developing its workforce aged 50 and over. With 44% of its staff in this demographic, Veolia launched a 50-plus campaign to enhance training, development, and career opportunities for older workers. The initiative includes reciprocal mentoring, flexible working arrangements, and a dedicated section on its careers site for older employees. The campaign aims to position Veolia as an employer of choice for older workers and address skills shortages in key areas.
Why It's Important?
Veolia's approach highlights the importance of leveraging the experience and skills of older workers in an aging workforce. By investing in this demographic, the company aims to ensure sustainability and retain critical knowledge within the organization. This strategy may serve as a model for other companies facing similar challenges, emphasizing the value of intergenerational collaboration and flexible work arrangements.
What's Next?
Veolia plans to expand its focus on health and wellbeing for older workers and continue developing reskilling opportunities. The company aims to increase the number of apprentices aged 50-plus and further enhance its employee value proposition. As the campaign progresses, Veolia may see continued improvements in retention and employee satisfaction.
Beyond the Headlines
The initiative addresses broader societal issues related to ageism and the need for inclusive workplace practices. By challenging stereotypes and promoting diversity, Veolia contributes to a more equitable and supportive work environment for all employees.
