What is the story about?
What's Happening?
Asics and Salomon are experiencing substantial growth on StockX, according to the platform's annual 'Big Facts' midyear report. Asics has maintained its position as the fastest-growing sneaker brand for the second consecutive year, with trades up 71% in the first half of 2025 compared to the same period in 2024. This follows a 63% increase in trades from the first half of 2023 to 2024. Salomon, which did not make the list in 2024, has emerged as the third fastest-selling brand, with trades up 53% in the first half of 2025. The relaunch of the XT-Whisper and collaborations with Sandy Liang and Kith have contributed to Salomon's resurgence. Anta, another notable brand, saw a 51% trade spike year-over-year, following a 1,901% sales explosion in 2024 due to Kyrie Irving's line debut.
Why It's Important?
The growth of Asics and Salomon on StockX highlights shifting consumer preferences in the sneaker market, with increased interest in outdoor and lifestyle models. Asics' continued success underscores its strong market presence and ability to capitalize on popular models like the Gel-1130 and Gel-NYC. Salomon's comeback indicates a renewed interest in outdoor footwear, driven by strategic collaborations and product relaunches. The rise of Anta, fueled by high-profile endorsements, reflects the growing influence of Chinese brands in the global market. These trends suggest potential shifts in industry dynamics, with established brands facing competition from emerging players.
What's Next?
Asics and Salomon are likely to continue leveraging their successful models and collaborations to sustain growth. The sneaker market may see further diversification as brands explore new designs and partnerships to capture consumer interest. Anta's momentum could lead to increased visibility and expansion in international markets. Industry stakeholders, including retailers and investors, will be closely monitoring these developments to adapt strategies and capitalize on emerging opportunities.
Beyond the Headlines
The growth of brands like Asics, Salomon, and Anta may influence broader cultural trends, as consumers increasingly seek unique and versatile footwear options. This shift could impact fashion and lifestyle industries, prompting brands to innovate and cater to evolving tastes. Additionally, the success of collaborations highlights the importance of strategic partnerships in driving brand visibility and consumer engagement.
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