What is the story about?
What's Happening?
Hyundai is preparing a significant redesign for its Tucson model, set to debut in 2027. The new Tucson will feature a boxier design, longer wheelbase, and advanced technology, including Hyundai's Pleos operating system with AI voice assistant 'Gleo.' The next-generation model may shift to hybrid-only powertrains, dropping the pure gasoline engine. Rumors suggest a high-performance Tucson N variant with over 295 horsepower. The redesign aims to keep the Tucson competitive in the SUV market.
Why It's Important?
Hyundai's decision to potentially eliminate gasoline engines from the Tucson lineup reflects a broader industry trend towards electrification and hybrid technology. This shift could influence consumer preferences and impact the competitive landscape in the SUV segment. The introduction of advanced technology and design changes may enhance Hyundai's market position, appealing to tech-savvy consumers and those seeking eco-friendly options.
What's Next?
Hyundai is expected to unveil the new Tucson in the second half of next year, initially in Korea, with U.S. sales anticipated for the 2027 or 2028 model year. The transition to hybrid-only models may lead to price adjustments, affecting consumer accessibility. Hyundai's strategy will likely influence other automakers' approaches to electrification and hybrid technology.
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