What is the story about?
What's Happening?
Digital accessibility is increasingly recognized as a crucial factor for B2B brands, according to Jonathan Hassell, CEO of Hassell Inclusion. As social value becomes integral to procurement processes, B2B companies are urged to prioritize accessibility in their digital products and services. This shift is driven by the need to accommodate the accessibility requirements of end-users, including staff and customers, and is becoming a competitive advantage in the market.
Why It's Important?
The emphasis on digital accessibility in B2B sectors highlights a growing trend towards inclusivity and social responsibility. By embedding accessibility into their offerings, B2B brands can differentiate themselves and potentially secure more contracts, especially with public sector organizations where accessibility is mandated. This focus not only enhances user experience but also aligns with broader societal goals of inclusivity, potentially opening new market opportunities.
What's Next?
B2B brands are expected to increasingly incorporate accessibility into their product development lifecycle, involving people with disabilities in testing and design processes. As accessibility becomes a standard requirement in procurement, companies that fail to adapt may lose out on business opportunities. The trend suggests a shift towards more inclusive business practices, with potential regulatory implications as accessibility standards evolve.
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