What is the story about?
What's Happening?
Nike is set to release a new version of the Air Jordan 11 Retro, dubbed 'Sneaker School,' exclusively for kids. This new colorway features a Black/Barely Volt/Dark Raisin/White combination, with a glow-in-the-dark outsole. The design includes a leather base with a velvet-like texture, replacing the traditional patent leather overlay. The sneaker is expected to be released on October 4, ahead of Halloween, and will retail for $185. The style code for this release is IB1378-001.
Why It's Important?
The release of the Air Jordan 11 Retro 'Sneaker School' highlights Nike's strategy to capture the youth market with innovative designs and seasonal themes. The glow-in-the-dark feature is likely to appeal to younger consumers, aligning with the Halloween season. This release is part of a broader trend of sneaker brands targeting younger demographics with exclusive styles and limited editions. The success of such releases can significantly impact Nike's market share and brand loyalty among young consumers.
What's Next?
Following the release of the 'Sneaker School' edition, Nike plans to launch additional iterations of the Air Jordan 11, including the Gamma Blue colorway and other exclusive styles. These upcoming releases are expected to maintain consumer interest and drive sales through the holiday season. Retailers and sneaker enthusiasts will be closely monitoring the market response to these new designs.
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