Ranbir Kapoor's Brand Arks Is Not Named After Alia Bhatt, Raha; Actor Reveals REAL Meaning

When Ranbir Kapoor started his brand, ARKS, many fans of the actor wondered whether it was named after his wife, Alia Bhatt and daughter, Raha Kapoor. Now, after months of anticipation, Ranbir Kapoor has revealed the real meaning behind his brand name in a video posted on their YouTube channel.

Ranbir Kapoor said, “It had different meanings to it. We started with a shoe, so at first it was ‘A Ranbir Kapoor Shoe’. Later, it was ‘Ranbir Kapoor Studio’, but at one point, I realised that it doesn’t really need a meaning. I think it just fit. When we heard ARKS and saw the logo, everything just came together.”

Ranbir revealed that his products are made in a factory owned by his brother-in-law, Bharat Sahni. He also mentioned that he is quite involved

in the making process. Ranbir said, “We haven’t seen this on an Excel sheet or a computer screen. It’s very touch and feel, and we have actually seen every fabric, detail and fit.”

Ranbir Kapoor mentioned, “As I grow older, my desire for material things is growing less. You always need a t-shirt or a denim jacket because you can wear them at any time. That’s where I come in with ARKS. But the plan is to really expand into different areas of lifestyle, which could be athleisure or underwear. I am also interested in the whole furniture market. So under the umbrella of ARKS, I think we’re really trying to sell a sensibility, an aesthetic. A lifestyle for the consumer.”

Meanwhile, Ranbir Kapoor has a busy slate of major films lined up in the coming years, cementing his position as one of Hindi cinema’s leading actors. One of the most anticipated films is Love & War, directed by acclaimed filmmaker Sanjay Leela Bhansali. The film stars Ranbir alongside Alia Bhatt and Vicky Kaushal, and promises Bhansali’s trademark grandeur and emotional storytelling.

Another major project is Ramayana: Part 1, directed by Nitesh Tiwari, where Ranbir essays the iconic role of Lord Rama in this epic mythological adaptation. With a star-studded cast including Sai Pallavi as Sita and Yash as Ravana, the film is eyeing a Diwali 2026 release and aims to be a high-profile cinematic spectacle.