Rajkumar Hirani Hails Manipuri Film Boong as 'Pure Cinema'; Extra Shows Announced Amid Huge Demand

Acclaimed filmmaker Rajkumar Hirani, best known for blockbusters like 3 Idiots and PK, has turned the spotlight on Manipuri cinema with his glowing praise for Boong. Directed by Lakshmi Priya Devi, the film has quickly captured the attention of audiences and critics alike for its heartfelt storytelling, cultural authenticity, and emotional resonance.

Taking to social media, Hirani wrote: “Watched BOONG by Lakshmi Priya Devi — a beautiful Manipuri film that made me laugh, cry, and discover North East in ways I never had. Pure cinema.” His words have not only boosted the film’s visibility but also sparked fresh conversations about regional films from India’s Northeast gaining greater national recognition.

A Story Rooted in Culture and Emotion

Boong

intricately blends humor, emotion, and everyday cultural nuances of the Northeast, painting a picture that feels both intimate and universal. Audiences have praised the film for its simplicity and sincerity, with many describing it as a rare cinematic gem that celebrates Manipuri traditions while speaking to broader human experiences.

Watched BOONG by Lakshmi Priya Devi a beautiful Manipuri film that made me laugh cry and discover North East in ways I never had. Pure cinema.#LaksmipriyaDevi @ritesh_sid @FarOutAkhtar #AlanMcalex @shujaatsaudagar @vikeshbhutani @J10Kassim @vishalrr @_PVRCinemas @AAFilmsIndia pic.twitter.com/IlkIcT6cOz

— Rajkumar Hirani (@RajkumarHirani) September 20, 2025

Rising Audience Demand

Originally released with limited screenings, Boong quickly began selling out in theatres across select cities. The overwhelming response has now prompted distributors to expand its reach, with additional shows being scheduled in metropolitan hubs to meet audience demand. This surge of interest highlights a growing appetite for regional cinema with fresh narratives and cultural depth.

A Milestone for Manipuri Cinema

Written and directed by Lakshmi Priya Devi, Boong had its world premiere at the 2024 Toronto International Film Festival — a proud milestone for Manipuri cinema on the global stage. Produced by Excel Entertainment in collaboration with Chalkboard Entertainment and Suitable Pictures, the film finally arrived in Indian theatres on September 19, 2025.

With Rajkumar Hirani’s endorsement amplifying its reach, Boong is now being celebrated not just as a Manipuri achievement, but as a significant moment in Indian cinema. It stands as a reminder of the power of storytelling to transcend boundaries and bring diverse cultural experiences into the national mainstream.