Italian Fashion Brand MAX&Co. To Make Its India Entry With Reliance Brands

Reliance Brands Limited (RBL) is adding another prestigious global name to its fashion portfolio – Italy’s contemporary womenswear label, MAX&Co., a part of the Max Mara Fashion Group. Under a long-term

master franchise agreement, RBL will bring the brand’s distinctive blend of Italian design, quality craftsmanship, and youthful energy to Indian consumers.

The first MAX&Co. store is set to open in Mumbai in early 2026, followed by a national rollout across key metros. The store will feature the brand’s full range, including apparel, accessories, and its celebrated ‘&Co.llaboration’ capsules – creative partnerships that capture MAX&Co.’s bold, modern, and non-conforming aesthetic.

Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “MAX&Co. embodies a bold, modern expression of femininity – dynamic, joyful, and unapologetically individual – a spirit that deeply resonates with the evolving style and confidence of Indian women. It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”

Adding to that, Maria Giulia Prezioso Maramotti, MAX&Co. Brand Divisional Director and Max Mara Fashion Group Board Member, said, “We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for MAX&Co. in the region. India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression.”

With its philosophy of “Together, we inspire and ignite the creative spark in everyone,” MAX&Co. champions individuality and style over fleeting trends. As India’s modern luxury market grows and consumers seek globally relevant yet personal fashion, MAX&Co. is poised to become a defining voice in contemporary womenswear, making it a celebration of creativity, confidence, and Italian flair.