Emami to completely acquire Axiom Ayurveda

New Delhi, Apr 2 (PTI) Nearly two and a half years after acquiring a minority stake in Axiom Ayurveda, home-grown FMCG major Emami on Thursday said it will acquire the remaining 73.5 per cent stake in the maker of ‘AloFrut’ juice in a deal estimated to be around Rs 200 crore.

Emami has “has executed a definitive agreement on April 1, 2026, to acquire the remaining 73.5 per cent stake in Axiom Ayurveda,” the Kolkata-headquartered firm said in a regulatory filing.

This acquisition is “subject to completion of customary closing conditions” and is expected to be completed in a phased manner over the next three months, in accordance with the terms of the agreement and applicable regulatory requirements, it added.

Following this, Axiom will become a

subsidiary of Emami, which is betting on the new-age business as part of its growth strategy.

Over the valuation of the deal, Emami said: “The transaction, approved by the Board of Directors of Emami Ltd, involves an aggregate consideration not exceeding Rs 200 crore.” On September 28, 2023, Emami acquired a 26 per cent equity stake in Axiom, marking its entry into the packed juice business. Axiom also has beauty products under the brand Mukti Gold.

Emami, which owns power brands such as BoroPlus, Navratna, Zandu Balm, Kesh King, and Fair and Handsome, in its latest annual report, had said that it was focusing towards building “new engines of growth” that will define its future.

The company is taking a strategic bet on segments such as health foods, nutrition, pet care, and aloe vera-based fruit juice.

“Our growth strategy is centred on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space,” Vice Chairman & MD Harsha Vardhan Agarwal said.

Emami’s partnership with Axiom over the past two and a half years has provided valuable insights and strengthened our conviction in this segment, he said.

“With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing & huge beverage segment. Axiom is a profitable and growing company, expected to achieve a topline of around Rs 180 crore in FY26,” Agarwal said. PTI KRH DRR