In a significant move to tap into the digital market, Royal Enfield on Friday announced a partnership with e-commerce giant Flipkart to sell its complete range of 350cc motorcycles.
According to a company statement, the entire 350cc portfolio, including the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the new Meteor 350, will be available for purchase on Flipkart starting September 22, 2025. The initiative will initially launch in five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
The company confirmed that the entire customer process, from delivery to after-sales support, will be managed by the customer’s preferred Royal Enfield authorised dealer in these cities. Additionally, customers buying through Flipkart will receive
full GST benefits.
Royal Enfield CEO B Govindarajan stated, “Partnering with Flipkart allows us to meet today’s digital-first customers where they are, requiring a simple, convenient way to explore and purchase their motorcycles online.”
He added that the programme, beginning in five cities with plans to expand, offers flexibility and convenience while ensuring the final handover is conducted through authorised dealer partners.
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