Coca-Cola is set to mark a significant cultural milestone with the launch of Coke Studio Bharat LIVE, bringing its celebrated music platform off the screen and into physical spaces for the very first time.
Scheduled for January 2026, the debut live showcases will take place in Delhi and Guwahati, promising an immersive blend of music, food, and cultural expression designed especially for Indian youth.
For years, Coke Studio Bharat has existed as a digital-first musical movement. Now, with CSB LIVE, audiences will experience the platform in real life—sharing space with artists, sounds, and stories that have shaped contemporary Indian music culture.
From Screen to Stage: A New Cultural Experience
Coke Studio Bharat LIVE is envisioned as a large-scale public celebration, where fans can step directly into the sonic world they’ve connected with online. The format is designed to dissolve the distance between performers and audiences, creating a shared environment where music is not just heard, but lived.
Speaking about the vision behind the initiative, Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola INSWA, said, “Coke Studio Bharat has evolved into a powerful cultural platform where consumers and artists unite around shared passions for music and storytelling, with Coca-Cola at its core. The organic growth of this community over the past seasons has been inspiring, and extending the experience beyond digital into live, immersive spaces was a natural next step for us. With the launch of Coke Studio Bharat LIVE, our ambition is to create culture-shaping, high-impact fan moments that celebrate India’s rich musical heritage —in the iconic Coca-Cola way.”
Rooted in the belief that India’s most authentic stories live within its local sounds, Coke Studio Bharat continues to curate folk traditions, regional dialects, traditional instruments, and contemporary influences. The LIVE format aims to bridge generations, reconnecting Gen Z with India’s musical roots through collaborations that feel modern, relatable, and deeply grounded.
Delhi Line-Up: Voices That Define The Coke Studio Bharat Sound
The Delhi edition of Coke Studio Bharat LIVE will feature a dynamic mix of artists, blending mainstream mastery with indie expression. Taking the stage will be Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam, and Khwaab.
Sharing her excitement, Shreya Ghoshal said, “My association with Coca-Cola goes back many years, and being part of Coke Studio Bharat has always felt creatively enriching. CSB has reimagined how India experiences its own music, and stepping onto the stage for the first-ever Coke Studio Bharat LIVE show is truly a privilege. I’m looking forward to sharing this moment with the fans.”
Singer-songwriter Aditya Rikhari added, “Being part of the first-ever Coke Studio Bharat LIVE is a celebration of what music truly means, connection, culture and creative courage. My songs have always been about honesty in feeling and storytelling, and Coke Studio’s spirit of authenticity and experimentation resonates deeply with me. I’m excited to bring my voice into this remarkable cultural moment, share it with audiences in Delhi and continue pushing my own artistic journey in ways that inspire and unite.”
For Rashmeet Kaur, the live format offers a different kind of intimacy, “Coke Studio Bharat LIVE takes the music out of the studio and into a shared moment. Performing it live, in front of an audience, adds a different kind of honesty to the sound, and I’m looking forward to that experience in Delhi.”
Guwahati Showcase: Celebrating The Northeast’s Musical Identity
The Guwahati edition will spotlight voices that reflect the cultural richness of the Northeast. Artists performing include Anuv Jain, Shankuraj Konwar, Rito Riba, and Anoushka Maskey, each bringing a distinct sonic identity rooted in their regional heritage.
Expressing what the moment means to him, Anuv Jain said, “Coke Studio Bharat LIVE lets us connect with audiences beyond the recording and the screen. Being part of its first-ever live show, and getting to represent my sound on a stage like this feels special. After the love for Arz Kiya Hai, this moment means even more.”
Singer Shankuraj Konwar highlighted the importance of representation, “Coke Studio Bharat has created space for regional voices to be heard with pride. Being part of the debut LIVE showcase is an honour, it allows us to bring the culture of the Northeast directly to fans on a national stage and it feels incredible to represent our home in a moment that will stay with us for a long time.”
Adding to that sentiment, Rito Riba said, “Coke Studio Bharat LIVE gives artists a chance to connect beyond the screen. Performing in Guwahati feels special, it’s about sharing our stories live, where they belong, with people who truly understand them.”
A Shared Cultural Moment In The Making
Each collaboration at Coke Studio Bharat LIVE preserves the authenticity of its roots while bringing artists from across the country together on one platform. The LIVE format is a natural evolution of the brand’s mission—transforming digital storytelling into a collective cultural experience.
More details about the concerts, including on-ground features and exclusive artist content, will be revealed closer to the event dates. Fans can stay tuned to Coke Studio Bharat’s official channels for updates as January 2026 approaches.
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