Vijay Deverakonda Recalls Wearing Movie Costumes For Promotions: 'I Had No Money To Buy Clothes'

Actor Vijay Deverakonda, who was the chief guest at the success meet of Little Hearts, made the evening even more memorable by gifting merchandise from his clothing brand Rwdy to the film’s team. While congratulating the cast and crew, he reflected on his own journey and the challenges he faced during his early years in the industry.

During the event, the host noticed that Mouli Tanuj Prasanth, the lead actor of Little Hearts, was wearing a shirt from Vijay’s Rwdy brand. Jokingly, she asked in Telugu whether the cast had been gifted apparel or had “stolen” it, since they seemed to wear only Rwdy clothes during promotions.

Responding with a smile, Vijay clarified, “I gifted to Mouli [Tanuj Prasanth] and [Sai] Marthand (the writer and director)

bought it. I’ve seen him wearing Rwdy wear to all events and promotions. I wondered how many he would buy because I know what it’s like when you start out. You can’t always afford it. I wore movie costumes while promoting Yevade Subramanyam because I had no money to buy new clothes. So I gifted them clothes, but I didn’t realise they’re happily earning enough on Instagram.”

He concluded on a warm note, expressing, “I am very proud of the boys and the film they have made.”

About Little Hearts And Vijay’s Recent Work
Little Hearts is a Telugu romantic comedy directed by Sai Marthand. The film stars Mouli Tanuj Prasanth and Shivani Nagaram in lead roles, with Rajeev Kanakala and Anitha Chowdary in pivotal parts. Since its release, the film has struck a chord with audiences, performing strongly at the box office and winning praise for its lighthearted storytelling.

Vijay, meanwhile, was last seen in Gowtam Tinnanuri’s Kingdom. The film featured Satyadev, Venkatesh, and Bhagyashri Borse in key roles. In the movie, Vijay played Suri, a police constable who becomes a spy and travels to Sri Lanka on a mission for the Indian government, while also searching for his missing brother Siva, portrayed by Satyadev. Kingdom is currently streaming on Netflix.