63% Of Indians Are Using AI As A Dating Coach. So Who Are You Really Falling For?

If you’ve noticed your matches are suddenly sounding a lot less like real people, you aren’t imagining things. Welcome to the age of “AI Slop” in the dating world.

A massive new study by Gleeden and IPSOS, which surveyed 1,500 Indians, has pulled back the curtain on a wild new trend: we are officially outsourcing our “rizz” to robots. According to the data, a whopping 61% of Indians have now relied on AI to optimize their conversations with potential partners.

Whether it’s polishing a boring bio or generating the perfect witty comeback, the “AI wingman” is now a standard part of the modern date.

The Algorithm Is Your New Wingman

The findings are striking in their scale. Nearly two-thirds of Indians (63%) have used conversational AI tools as a romantic coach. A similar number, 66%,

have leaned on AI to polish their dating profiles or social media bios. And 61% have used it to finesse conversations with potential partners in real time.

Think about that for a moment. The charming opener he sent. The perfectly calibrated response she gave. The witty bio that made you pause mid-scroll. There is a very real chance none of it was entirely theirs.

In fairness, humans have always sought advice on love. We’ve called friends in a panic before replying to a text. We’ve asked our most romantically competent colleague to vet our dating profile. We’ve Googled “what does it mean when he doesn’t text back.” AI is simply the latest (and most available) version of that friend. Available at 2 a.m., endlessly patient, and incapable of judging your taste in partners.

The Loneliness Paradox

Even though AI is making our profiles look 10/10, it’s not making us any happier. The study revealed that despite 92% of respondents saying they are satisfied with their romantic lives, 57% still report feeling lonely. It turns out that an algorithm can write a great text, but it can’t replace real chemistry, vulnerability, or the “unfiltered” human experience.

There’s an irony at the heart of all this that the study captures well. The more AI infiltrates our romantic lives, the more valuable authenticity becomes. Authenticity, messy, unfiltered, awkward is becoming the scarcest commodity in the digital dating market.

The study also found that 69% of Indians would feel uncomfortable if someone accessed their AI conversation history. Which means people know, on some level, that those conversations represent something private and revealing, a record of their uncertainty, their second-guessing. The AI chat is where the mask comes off. The dating profile is where it goes back on.