74% Consumers Support Government Move To Restrict 10-Minute Delivery: Survey

A total of 74% of quick commerce consumers support the government’s advisory to remove the 10-minute delivery timeline, a LocalCircles survey has found.
The survey first asked Quick Commerce platform users, “The government has nudged Quick Commerce platforms to remove the 10-minute delivery timeline. Do you support such a move?”
Of the 49,130 who responded to the question, 74% indicated “yes” they support the government move; 17% of respondents indicated “no”; and 9% of respondents did not give a clear answer.
While consumers enjoy these services, many are concerned about road safety and driver safety as well and believe that the delivery should be pressure free for the rider.

38% consumers surveyed say they do not want anything within 10 minutes

Consumers buy a range of products from quick commerce platforms from fruits

and vegetables to groceries, cooked food, medicines, etc. The survey asked consumers, “Do you want Quick Commerce platforms to deliver any product (medicines, essentials, discretionary items, etc.) to you within 10 minutes?” Out of 41,324 who responded to the question 62% indicated “yes” they was some of the products delivered within 10 minutes; but 38% of respondents indicated “no” they don’t want any products delivered in such a short period. In essence, 38% of Quick Commerce consumers surveyed say they do not want anything within 10 minutes.

Of those consumers who want a 10-minute delivery service, it matters most for medicine delivery followed by essentials

A breakup of survey data on “For what all is a 10-minute delivery timeline must have?”, out of 25,621 consumers who indicated that they want to continue availing the fast delivery facilities some indicated more than one option.
All or 100% indicated “medicines”; 55% indicated “essentials” and 25% indicated “discretionary”.
In essence, of those consumers who want a 10-minute delivery service, it matters most for medicine delivery followed by essentials.
LocalCircles will share the findings of this survey with key stakeholders in the Central and State Governments for their awareness and necessary policy interventions.

Survey Demographics

The survey received over 90,000 responses from quick commerce consumers located in 180 districts of urban India. 61% respondents were men while 39% respondents were women. 49% respondents were from tier 1, 28% from tier 2 and 23% respondents were from tier 3 & 4 districts.
The survey was conducted via LocalCircles platform, and all participants were validated citizens who had to be registered with LocalCircles to participate in this survey.

About LocalCircles

LocalCircles, a community social media platform, enables citizens and small businesses to escalate issues for policy and enforcement interventions and enables the Government to make policies that are citizen and small business centric.