Wimbledon’s Strawberries & Cream Just Got Turned Into Desi Kulfi By A 120-Year-Old Delhi Shop

Wimbledon, with a history of 149 years, all cream blazers and rain delays, has teamed up with Kuremal Kulfi, the 120-year-old Delhi institution that’s been cooling down the city’s summers since forever. Together, they’ve created something neither side has tried before: a Strawberries and Cream Kulfi.

The idea comes from Wimbledon’s long-standing history with strawberries and cream (practically a mascot at this point, eaten in the stands every single year). And in India, the same honour goes to kulfi, which is our answer to a hot afternoon. Put the two together, and you get a kulfi that tastes unmistakably of Wimbledon but feels entirely at home on a Delhi street corner.

You can pick one up for ₹80 a stick at four Kuremal outlets — Connaught Place,

Bengali Market, Hauz Khas, and Chandni Chowk — from 23 June through 12 July, timed to overlap with The Championships itself.

It’s not just a fun marketing moment, either. India has quietly become Wimbledon’s biggest market in the world by unique viewership, with 82.4 million people tuning in. Applications for the public ballot from India jumped 69% last year, and the number of Indian visitors actually scanning their tickets at the All England Club rose 62% in 2025.

Usama Al-Qassab, Marketing and Commercial Director at the All England Lawn Tennis Club, called strawberries and cream synonymous with The Championships, and said the Kuremal collaboration lets them offer fans in India their own version of the tradition. Kuremal’s Managing Director, Vishal Sharma, echoed the sentiment, and said, “For generations, Kuremals has been part of Delhi’s summer traditions, and we are delighted to introduce a kulfi inspired by one of Wimbledon’s most recognisable customs. We hope the flavour offers tennis fans and our customers an opportunity to enjoy a familiar summer favourite with a Wimbledon-inspired twist.”

As for the original: Wimbledon’s strawberries and cream is a genuinely massive operation. Last year’s Championships went through over 55 tons of strawberries, all grown just 31.5 miles from the grounds, doused in nearly 3,500 gallons of cream. That’s roughly 251,000 servings, at £2.70 a bowl.

The pairing goes back further than tennis itself, too. Long before it became a Wimbledon staple, strawberries and cream were a fixture of Victorian garden parties, with one 1889 report claiming Londoners ate through 12 million berries a day in peak summer. If mango is the smell of an Indian summer, strawberries have always played that role in Britain.