German manufacturer Mercedes-Benz announced their premier partnership with the WTA at a press conference at the Mercedes-Benz Museum in Stuttgart on Wednesday.
The association is scheduled to begin on January
1, 2026 and will make Mercedes-Benz the women’s tour’s exclusive automobile partner.
“A new era. A bigger stage. The future of women’s tennis is here,” WTA posted.
A groundbreaking partnership 🤝
Introducing the WTA Tour driven by Mercedes-Benz, launching in 2026. A new era. A bigger stage. The future of women’s tennis is here 💚
🔗: https://t.co/t1cVjpEGVo pic.twitter.com/lqBdjP11oD
— wta (@WTA) December 10, 2025
WTA founder Billie Jean King said a global brand like Mercedes-Benz standing with the women’s tour sends a message that “echoes far beyond tennis”.
“It says women’s sport matters and our athletes deserve to be seen, heard, and given a global platform to shine and inspire,” King said in a statement.
“I am incredibly proud to see the WTA carrying our vision forward with purpose and passion.”
Mercedes-Benz said it would be present at nearly 30 WTA tournaments — which include WTA 1000, 500 and 250 events — next year, with more planned from 2027.
Marina Storti, CEO of WTA Ventures said, “We are truly excited to welcome Mercedes-Benz as the Premier Partner of the WTA Tour. This long-term partnership represents a shared vision and a powerful commitment to the future of women’s tennis, and we look forward to working together to grow the sport.
“Securing such a strong and trusted partner is a pivotal moment for WTA Ventures as we continue our journey to accelerate the growth of the WTA as the stage where women’s tennis shines, and Mercedes-Benz — synonymous with timeless elegance, innovation and an uncompromising dedication to excellence — perfectly aligns with this ambition. We are proud to join forces with such an exceptional brand as we enter this exciting new era for women’s tennis,” Storti added.
