‘Kaun?’: Anupam Mittal’s Cheeky Reply On Ashneer Grover, Says He Invested Rs 15–20 Crore On Shark Tank India

Entrepreneur and Shaadi.com founder Anupam Mittal, one of the most popular investors on Shark Tank India, has offered an unfiltered look into what really happens behind the scenes of the hit business reality show. While millions of viewers see the “Sharks” striking deals on television, Mittal revealed that not every handshake translates into an actual investment once the cameras stop rolling.

Only Half The Deals Actually Go Through

In an interview with Pinkvilla, Mittal explained that every pitch on Shark Tank India undergoes a thorough post-show verification process. “We question them and assume whatever they’re telling us is the truth. We only get one hour to question them, but you see only 15 minutes after editing,” he said.

He further revealed

how due diligence often changes the fate of deals, “After the show, we do due diligence, and if there’s a difference of 5–10%, it’s fine. But if they’ve lied outrightly, they fail the due diligence.”

According to Mittal, he has committed approximately ₹30–35 crore on the show, but only about ₹15–20 crore of that has been invested after verification. “Out of the 40–50 investments I’ve made, around 8–10 are doing well, and six of them are doing very well. Those six have reached ₹10–50 crore in revenue,” he said, noting that many of these startups were earning merely ₹20–30 lakh a month before appearing on the show.

The One That Got Away: Missing Out On Swiggy

Mittal also confessed that he nearly invested in Swiggy, the food delivery giant that went on to revolutionize India’s startup ecosystem. “Swiggy had come, and we almost had a deal, but something happened… It happens sometimes. I don’t have to invest in every good company,” he admitted.

‘Our Ancestors Were Right About Gold And Property’

Beyond startup investing, Mittal reflected on personal finance, emphasizing traditional wealth assets over modern-day hype. “What our ancestors used to say—invest in gold and a house—has a lot of wisdom,” he shared.

He admitted to once advising his wife against buying gold, a decision he now regrets, “That gold she bought has become 3 to 4X. From what face do I now tell you not to invest in gold?”

The investor stressed that property and gold offer long-term stability. “When you have money, buy a primary home. These YouTube people say you’ll get 3% yield if you rent, but that money will come only if you save. If you have a home, you never have to worry about rent and can take more risk,” he added.

His Take On Fellow Sharks

During a light-hearted rapid-fire round, Mittal was asked to share his first thoughts about his Shark Tank India co-investors. When Ashneer Grover’s name came up, Mittal smirked and replied, “Kaun?” He fondly referred to Aman Gupta as his “buddy.”

From candid financial wisdom to behind-the-scenes revelations, Anupam Mittal continues to prove that his bite on Shark Tank India goes far beyond the cameras — and straight into the business of real, verified success.