Aryan Khan’s directorial debut, The Ba**ds of Bollywood*, has quickly become one of the most talked-about cultural moments of the year. Since its September release, the series has been trending in Netflix’s
Global Top 10 across 14 countries, sparking viral music trends, reviving cult Bollywood tracks, and dominating meme culture.
The Netflix Effect has changed how we watch content, making shows iconic and shaping culture through conversations, memes, and social media.
Here are 8 ways it has completely taken over the internet:
1. Bobby Deol Becomes a Meme Sensation
Bobby Deol’s deadpan expressions and iconic dialogues have become meme staples across Twitter, Instagram, and Reddit. Fans are creating and sharing hundreds of viral edits daily, turning him into a digital phenomenon. Instagram Reels titled “Bobby Deol’s Viral Moments That Have the Internet Stunned” and “Laugh Out Loud with Bobby Deol’s Hilarious Memes” have already racked up thousands of views within days.
2. “Ghafoor” Dance Challenge Goes Global
The official track “Ghafoor” has become an infectious party anthem, sparking a global dance challenge. Users from as far as Japan have joined in on Instagram Reels, while celebrity participation like Ed Westwick sharing his version has only boosted its viral appeal.
3. Raghav Juyal’s Emraan Hashmi Tribute Scene
Raghav Juyal’s hilarious tribute to Emraan Hashmi featuring the line “Saara Bollywood ek taraf aur Emraan Hashmi ek taraf” has gone viral. Fans are flooding platforms with edits, memes, and reaction videos, praising his impeccable comic timing and cementing the scene as a cultural highlight.
4. Revival of Bobby Deol’s 1997 Hit
The classic track “Duniya Haseeno Ka Mela” (1997), featured in the series, has made a roaring comeback. It has crossed 5 million views in just four days across YouTube, Instagram, and Spotify playlists, introducing a new generation to the evergreen hit.
5. Star-Studded Cameos Go Viral
With 21 high-profile cameos including Shah Rukh Khan, Salman Khan, Ranbir Kapoor, and Karan Johar every surprise appearance has become a standalone viral moment. Reddit threads and fan forums are even ranking the funniest and most unexpected cameos.
6. Actors’ Fan Followings Skyrocket
The show’s popularity has had a measurable impact on its cast. Lakshya gained over 1 million Instagram followers post-release, Rajat Bedi jumped from 954th to 9th on IMDb rankings, and Sahher Bambba’s following rose from 406K to 483K in just 5 days. Both seasoned and new actors are seeing renewed fan interest.
7. Asia Cup Integration Goes Viral
One of the show’s catchphrases was even integrated into Asia Cup live broadcasts, instantly sparking chatter across meme pages, sports communities, and news outlets. Fans quickly adapted it, coining new trending phrases like “The Bads of Cricket” to celebrate its cultural reach.
8. International Viewers Join the Frenzy
Trending at #4 on Netflix’s Global Non-English TV charts, The Ba**ds of Bollywood* has trended in 14 countries, including India, Pakistan, Canada, Singapore, UAE, and Bangladesh. Viewers in Southeast Asia, the Middle East, and Japan are actively creating memes, Reels, and reactions, proving its massive cross-border appeal.