‘Sofa Will Not Drop, Its Price Will’: Amazon’s Sky-High Marketing Ad Wins Attention

Big brands often come up with unique promotional strategies to stand out in crowded markets, capture consumer attention and boost sales by sparking curiosity, engagement, and positive brand experiences. Following this trend, Amazon has launched an innovative “crane-marketing” campaign that is already grabbing the attention of customers, particularly in Mumbai.

This campaign is part of the company’s upcoming Great Indian Festival Sale, which will go live on the Amazon app starting September 23.

Amazon’s Crane Marketing

As part of the campaign, the company attached a massive sofa to a crane in the middle of the city to capture the attention of passersby. In a video shared on Instagram, the couch is seen suspended in the sky with a large placard that

reads, “Sofa will not drop, its price will,” indicating towards the high discounts coming up for the customers during the sale.

View this post on Instagram

A post shared by Viral Bhayani (@viralbhayani)

How Did Social Media React?

As soon as the pictures and videos of the sofa surfaced on social media, it grabbed the audience’s attention, prompting several reactions. An Instagram user quipped, “Mere Ghar ka sofa Chori hogaya hai kisi koh dikhai deh toh turant msg kare.” Another one wrote, “Pushpa movie me pehle dikhaha tha ye.” One of them shared, “It’s a thermacol.”

A person commented, “Vaise hi haadson ka saal hai. Gir gaya to kisi ke sar pe!!” Another user penned, “Buss girna mat.” A user shared, “Amazing,” the other one wrote, “Technologiaaaa.”

More About Amazon’s Great Indian Festival Sale

During the bumper sale, customers can look forward to attractive discounts, bank offers, cashback, exchange deals and much more. The event will feature not only large price cuts but also additional perks such as gift cards, free shipping, next-day delivery, hassle-free returns and exchanges, no-cost EMI options, and several other benefits.

Notably, the sale will begin a day early, on September 22, exclusively for Prime customers. With the new GST rates coming into effect on the same day, electronic items like TVs and ACs are expected to become even more affordable. Shoppers can also anticipate significant discounts on popular brands such as Apple, Samsung, and OnePlus.