The “King of Latin Trap” has officially conquered the world’s biggest stage. On Sunday, Feb. 8, 2026, Bad Bunny (Benito Antonio Martínez Ocasio) delivered a masterclass in cultural pride during the Super Bowl LX halftime show. While the performance cemented his status as a global icon, it also cast a spotlight on the financial empire he has built in less than a decade. Despite his 19.8 billion streams on Spotify last year and a historic 2026 Grammy win for Album of the Year, Bad Bunny’s net worth reveals a fascinating gap between him and his industry peers.
The $100 Million Milestone
As of February 2026, Bad Bunny’s net worth stands at an estimated $100 million, according to Celebrity Net Worth. While a staggering sum for a 31-year-old who was bagging groceries in Puerto
Rico just nine years ago, his fortune has actually doubled in the last year alone. In 2025, his net worth was estimated at $50 million, but a record-breaking 30-show residency in Puerto Rico—which injected hundreds of millions into the local economy—and his $435 million career-touring gross have propelled him into a new tax bracket.
His wealth isn’t just tied to music. Benito is a savvy entrepreneur, co-owning the Puerto Rican basketball team Los Cangrejeros de Santurce and a high-end Miami restaurant. He also commands eight-figure endorsement deals with brands like Adidas, Pepsi, and Gucci. However, when placed side-by-side with the heavyweights of the “Streaming Era,” the numbers show he is still climbing the mountain.
How Benito Compares to the Top Five
Bad Bunny consistently battles Taylor Swift and Drake for the title of the world’s most-streamed artist, but the net worth rankings tell a different story of longevity and business ownership. Here is how the top global artists of 2026 stack up:
Artist 2026 Net Worth
Taylor Swift $1.6 Billion
The Weeknd $600 Million
Drake $400 Million
Bad Bunny $100 Million
Billie Eilish $50 Million
The massive lead held by Taylor Swift is largely due to her owning her masters and the billion-dollar success of the Eras Tour. Meanwhile, Drake and The Weeknd have had nearly twice as long as Bad Bunny to diversify their portfolios. Interestingly, despite his $0 paycheck from the NFL, industry experts predict Bad Bunny’s net worth will see another significant jump this year. Following the Super Bowl, artists typically see a 300% to 500% surge in streaming royalties, effectively turning a “free” 13-minute gig into a multi-million dollar marketing victory.
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