Woman Exposes ‘100% Pure’ Coconut Oil Actually Contains Vegetable Oil, Manufacturer Says: ‘Anyone Selling…’

Coconut oil is one of the most widely used oils in Indian households, a staple for cooking, skincare and haircare. However, a recent video has sparked concern, leaving many questioning what they are actually buying. Is the coconut oil we use every day truly as pure as the labels claim?

In the viral video on X (formerly Twitter), a woman is seen standing in a grocery store holding a bottle of coconut oil. On the front, the label reads, “With 100% pure coconut oil.” But when she turns it around, the ingredient list tells a different story: it mentions not just coconut oil but also vegetable oil. “How is it 100% pure coconut oil?” she asks in the clip. She further adds, “Ye hai aapki brands – packaging front ye hoti hai aur jab aap ingredients check

karte ho toh kahani bilkul badal jati hai (These are your brands – the front of the packaging says one thing but when you check the ingredients, the story completely changes).”

The video was shared with the caption: “Parachute 100% pure coconut oil but………. Is she reading the labels wrong? or is there some technical truth in what the brand claims?”

Parachute 100% pure coconut oil …
but……….
Is she reading the labels wrong? or there is some technical truth in what the brand claims? pic.twitter.com/vgmVP5TK5J

— Woke Eminent (@WokePandemic) November 10, 2025

A Manufacturer’s Honest Take

Among those who responded was a man who runs a coconut oil production facility, Sri Krishna Mills Co. His reply gave a rare insight into what it actually costs to make pure coconut oil and why smaller manufacturers struggle to compete with big brands.

He wrote, “I have a coconut oil production facility – set up more than 110 years back – we pride ourselves for maintaining the quality for over a century but find it very difficult to compete in the market where coconut oil is sold at below the conversion cost – leave aside rest of the expenses like sorting – packing.”

Breaking down the numbers, he explained that the current price of copra (the dried kernel of the coconut used to make oil) is around Rs 240 per kg. “The conversion rate (roughly) is 65 per cent – 1000 kgs of Copra gives you 650 litres of pure coconut oil. Price per litre works out to Rs 370. Add all our expenses (except selling & marketing), it works out Rs 390-400 per litre then keep a small profit margin for the stakeholders,” he wrote. He also pointed out that if someone is selling the oil for less than this amount, “you can understand what’s happening,” referring to possible compromises in quality.

I have a #coconutoil production facility – set up more than 110 years back – we pride ourselves for maintaining the quality for over a century but find it very difficult to compete in the market where coconut oil is sold at below the conversion cost – leave aside rest of the… https://t.co/kTzXJeP6JK

— Ambareesh Baliga (@ambareeshbaliga) November 10, 2025

Internet Joins In

His detailed explanation caught the attention of many social media users who took to the comments section to share their thoughts.

One user commented, “I have nothing to do with coconut oil production, but I feel the pain in every word mentioned here. I guess it’s the truth of every small-scale manufacturer.”

Another suggested, “Why don’t you sell direct to consumer? Explain your process and how you are different from these mega brands. There are plenty of people like me who are happy to pay way more for a quality product.”

“You are right. But the selling price alone can’t prove it is pure. Nowadays, some people are branding themselves as pure and are quoting the same price you said,” a person noted.

“Very true, brother. We need to reduce the cost to compete, but that is nearly impossible,” read another comment.

Rising Costs

According to a report in Business Line, traders had expected coconut oil prices to fall after Onam due to the harvest season, but that did not happen. Copra prices have remained high, with Rs 362 per kg in Kerala and Rs 310 in Tamil Nadu in the wholesale market.