K-pop label behind NewJeans, MANILA — ADOR, left social media users in a frenzy after announcing the termination of its exclusive contract with group member Danielle. The announcement surfaced on social media on Monday,
leaving fans of the K-pop group NewJeans flooding YouTuberMrBeast’s comments.
The fans are asking MrBeast, an American YouTuber and businessman, to intervene in the contract dispute between member Danielle and her label ADOR. Finally, he responded with a subtle question on X. He reshared a post about ADOR terminating Danielle’s exclusive contract.
MrBeast’s Reaction To Danielle And ADOR’s Conflict
Alongside the post, MrBeast, known for his elaborate giveaways and challenges, not legal or corporate disputes, wrote, “What do I need to do?” He responded to the influx of social media comments from people seeking his help amid the latest development in the ongoing conflict between Danielle and ADOR.
What do I need to do?
— MrBeast (@MrBeast) January 6, 2026
Social Media’s Reaction To MrBeast’s Subtle Response
The YouTuber’s response yet again sparked a wave of social media reactions. Reacting to this, a user said, “Please establish your own entertainment company and sign Danielle.” Another suggested, “A 1 dollar lawyer vs 1,000,000 dollar video.” Someone mentioned, “@grok just tell @MrBeast what needs to be done.”
“Make her your gf,” read a hilarious comment. While a person shared, “Give away a billy,” another added, “Buy Ador.” A fan shared the tweet, asking, “I’m sorry, but what’s Mr. Beast gonna do??? Start a new K-pop company ???”
im sorry but what’s mr beast gonna do ??? start a new kpop company ??? https://t.co/9mi6jig9PX
— nes ⁷ (@ryujin4k) January 5, 2026
More About The Dispute Between Danielle And ADOR
Launched in 2022, NewJeans emerged as one of HYBE’s most popular acts in no time. Their songs were appealing to listeners, blending nostalgic 1990s with early 2000s pop and R&B influences. However, the K-pop label soon found itself embroiled in a legal dispute with Danielle Marsh (Kim Chae-won), the Australian-Korean singer and member of the K-pop group NewJeans.
As per the latest updates, ADOR confirmed in a statement reported by The Korea Herald and the Korea JoongAng Daily’s Celeb Confirmed that it was cutting ties with Danielle due to difficulties in her continuing to be part of both NewJeans and as an artist under the agency. Meanwhile, fans cited that Danielle faced alleged mistreatment by the label during the ongoing legal battle with the label’s parent company, HYBE.



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