Influencer Aarush Bhola Buys BMW, Internet Says ‘Techies Still Struggling For ₹3–5 LPA’

Actor and content creator Aarush Bhola has added a luxury BMW sedan to his garage, and the internet cannot stop talking about it. The influencer, who has more than 4 million followers on Instagram, shared photos of himself and his family posing with the new car. Along with the pictures, he wrote, “Manifest vi kare, Naale kare mehnta (Manifest it, and along with it work hard).”

While fans quickly filled the comments section with congratulations and heart emojis, the conversation soon moved beyond the luxury purchase itself. Bhola’s BMW unexpectedly became the centre of a much bigger online debate about careers, salaries and how social media has completely changed the earning landscape in India.

The discussion exploded after an X user shared Bhola’s

pictures with the caption: “Software engineers are still struggling to get ₹3–5 LPA salaries. Meanwhile content creators are buying Mercedes and BMWs.” The post instantly triggered fresh conversations around stagnant white-collar salaries and the booming creator economy. One user wrote, “Please say Cringe content creators. They won’t be relevant one day!” Another added, “I get how his parents don’t beat him for the amt of bullshit he speaks online.”

But many users also pointed out that engineering and corporate careers were once considered the safest path to financial stability and social respect. However, the rise of Instagram, YouTube and digital advertising has created an entirely new ecosystem where influencers can earn massive sums through brand deals, sponsorships and collaborations.

Software engineers are still struggling to get ₹3–5 LPA salaries,

Meanwhile content creators are buying Mercedes and BMWs. pic.twitter.com/0BFKVX7DWj

— Samay (@Samaytwt) June 22, 2026

At the same time, several people defended content creators and argued that influencer success is often unfairly dismissed as “easy money.” One user wrote, “Coming from an engineer trying content creation, it’s not easy too,” highlighting that building an online audience requires consistency and effort.

Another user tried to add perspective to the comparison, writing: “There are more millionaire software engineers in India than millionaire content creators. probably 50 times more. If you compare beginners of one domain with the top 0.0001% of other domain you will be forever disappointed.” One more user added another perspective: “You are making it sound like content creation is easy. Its the most difficult and creative job there is. The planning and execution that goes into it is insane.”

Amazon techie Neha Sharma also weighed in with a self-reflective take that many users agreed with. “I used to complain like this but then I realised, no one is stopping me to make reels, videos, content. It is mine and only my choice not to do it,” she wrote. “So, I have no right to complain about things which I am not pursuing.”

Meanwhile, others argued that jealousy often drives these comparisons. One X user commented, “Stop being jealous bro. It’s not hard to accept that we spent years studying and still didn’t get the salary or career we expected. Content creation takes talent, consistency and skill too. There’s no point in being bitter about someone else’s success.”