New Delhi, Jul 29 (PTI) Assam has shipped the first international consignment of 5,627 litres of ‘Purabi’ ice cream to Bhutan, opening new avenues for value-added dairy exports from the region, the commerce ministry said on Wednesday.
Exported by North East Dairy and Foods Limited (NEDFL), the shipment will supply the ice cream to key markets across Bhutan, including Thimphu, Paro, Phuentsholing and Wangdue, strengthening the presence of dairy products from Assam and the North Eastern Region in neighbouring international markets, it said.
Manufactured by the West Assam Milk Producers’ Cooperative Union Limited (WAMUL), this ice cream is produced using milk procured through Purabi Dairy’s extensive cooperative network of dairy farmers across Assam.
“Bhutan’s geographical proximity provides a natural advantage for expanding dairy exports from Assam and serves as an important gateway for enhancing the presence of Made-in-Assam dairy products in neighbouring international markets,” it added.
Going forward, NEDFL plans to diversify its export portfolio by introducing additional Purabi Dairy products with longer shelf life and progressively increasing export volumes in line with market demand. PTI RR BAL BAL
