Vijay Deverakonda and Rashmika Mandanna’s wedding continues to remain one of the most talked-about celebrity moments of 2026. The couple, who tied the knot on February 26, became the centre of massive fan attention, with their wedding visuals, celebrations and post-wedding moments taking over social media.
Now, the couple has reportedly achieved a major global digital milestone through their brand collaborations. Their wedding and honeymoon-related campaign posts have crossed massive engagement numbers on Instagram, placing them ahead of several international benchmarks in branded content.
Vijay-Rashmika Manyavar Post Crosses 11.5 Million Likes
The Manyavar couple post featuring Vijay Deverakonda and Rashmika Mandanna has reportedly reached 11.5
million likes on Instagram. According to the note shared by the team, this makes it the most liked branded content post globally on the platform.
The achievement marks a major moment for Indian celebrity-led campaigns, especially because the post is tied to the couple’s wedding, which had already generated extraordinary buzz among fans.
Airbnb Campaign Becomes Second Most Liked Branded Post
Adding to the milestone, Vijay and Rashmika’s Airbnb campaign has reportedly crossed 9.1 million likes, making it the second most liked branded content post globally on Instagram.
With this, the top two most liked branded posts in the world are said to belong to Vijay Deverakonda and Rashmika Mandanna. The achievement also reportedly surpasses previous global benchmarks, including Louis Vuitton’s widely discussed campaign featuring Lionel Messi and Cristiano Ronaldo.
Vijay And Rashmika’s Global Digital Impact
The twin milestones highlight Vijay and Rashmika’s strong audience connect as a couple. From their wedding visuals to their honeymoon campaign, the two have managed to turn personal milestones into major digital moments.
Their journey from a widely celebrated wedding to record-breaking brand engagement reflects the growing power of Indian celebrity culture on global platforms. It also shows how emotional storytelling, fandom and brand visibility can come together to create campaigns that travel far beyond regional or national boundaries.
For fans, Vijay and Rashmika’s wedding was already one of the biggest cultural events of the year. With these reported Instagram records, the couple has now added another chapter to their growing global appeal.
