BTS’ Jin Lands In Milan As Fans Honour V’s Purple Ribbon Project At Fashion Week

BTS’ Jin stunned fans with a surprise overseas trip as he departed from Incheon International Airport on September 21. While no official schedules had been announced beforehand, the singer is confirmed

to attend Gucci’s highly anticipated show during Milan Fashion Week. Known for his striking presence and viral red-carpet moments, Jin’s visit to Italy quickly became the talk of ARMY circles worldwide.

Upon his arrival in Milan, fans gathered at the airport to welcome him. However, the reception stood out from the usual frenzy that often surrounds BTS members. Instead of chaotic crowds, Jin was greeted with the BTS ARMY’s Purple Ribbon Project—a thoughtful initiative designed to prioritize safety while showing love.

Heading to Milan for a special #Gucci event, Global Brand Ambassador #Jin from @bts_bighit is seen in a Gucci look with the new #GucciHorsebit1955Aura bag. pic.twitter.com/S5dtMtNbrw

— gucci (@gucci) September 21, 2025

Fans Honour V’s Wishes With Purple Ribbons
Jin looked visibly touched as he entered Milan, smiling and waving to fans who had created an organized barrier with purple ribbons, the official color of BTS. His bodyguards were able to guide him smoothly through the crowd as supporters cheered, holding their distance with composure.

The Purple Ribbon Project was first introduced by fans in 2018 to prevent stampede-like situations at airports and events. Using ribbons, ARMY creates a buffer zone for BTS members, ensuring both safety and respect. The thoughtful gesture was revived following member V’s request during a livestream, where he urged fans to bring the practice back so idols could interact more freely without the dangers of mobbing. Jin’s arrival in Milan showcased the success of that effort.

Milan Fashion Week Heats Up
BTS’ participation in global fashion events has consistently drawn attention, and Jin’s Milan arrival has only fueled the buzz around Fashion Week. Gucci’s show, set to be one of the highlights of the Women’s Spring/Summer 2026 season, is expected to see Jin in attendance alongside other international stars.

Meanwhile, Korean actress Park Gyu Young is also preparing for appearances in Milan, adding to the wave of Hallyu representation at the globally renowned event, scheduled to run from September 23 to 29.