Whirlpool of India’s stock crashed nearly 11 percent today (November 27) after a massive block trade hit the exchanges, with about 1.5 crore shares- roughly 11.8 percent of the company’s equity- changing
hands in early trade. The stock slumped to ₹1,070 on the NSE following the heavy selling.
The identities of the buyers and sellers have not yet been disclosed. However, market reports suggest that the promoter group is likely the seller. Final pricing details and allocation will be confirmed once the exchanges release the official block deal data.
The development follows a CNBC-TV18 report that the promoters intended to sell up to 95 lakh shares, or 7.5 percent stake, via a block deal worth about ₹965 crore at a floor price of ₹1,030 per share. Subsequent market chatter indicated that the block size was increased to around 11 percent. Formal exchange confirmation is awaited.
Whirlpool Corp, the US-based parent, has already announced plans to cut its stake in the Indian arm from 51 percent to about 20 percent over time. The parent has signed strategic agreements with Whirlpool of India covering brand licensing, technology sharing and other operational frameworks- arrangements analysts said will ensure continuity even as equity ownership declines.
Will Whirlpool India’s Earnings Be Hit?
Brokerage Nuvama earlier noted that it expects no major change in royalty outgo, meaning no significant near-term impact on Whirlpool India’s earnings. Whirlpool Corp aims to complete its broader stake reduction by December 2025, with the entire transaction closing in H1 FY26. Proceeds from the sale will be used to reduce debt at the parent company.
Analysts believe the long-term strategic and transaction service agreements between the parent and the Indian subsidiary will continue to guide operations, even as promoter ownership undergoes a major reshaping.


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