Amazon Prime Day 2026 day 1 sale is finally here, and the special discounts are now available for Prime members as well as everyone else. The day 1 sale is offering some appealing discounts on smart TVs across every budget and every screen size available in the market.
Looking for an affordable 32-inch HD-ready model for bedroom? Or a big-screen upgrade with a new 65-inch 4K QLED TV, Amazon has covered all its bases and shoppers can expect significant price cuts, bank offers, exchange discounts, and no-cost EMI options during the sale.
The Prime Day 2026 sale day 1 offers discounts as high as 65% on select smart TVs from brands like Samsung, LG, Sony, Xiaomi, TCL and Philips and you should check out and take advantage of them before they run out.
Quick comparison
| Product | Original price | Sale price | Discount | Best for |
| Samsung 75 inches Crystal UHD 4K | Rs 1,14,900 | Rs 76,379* | 31% | 4K panel |
| TCL 43-inch Metallic Bezel Less Series | Rs 47,690 | Rs 24,989* | 43% | Sleek design |
| LG NU87 55-inch AI Series | Rs 45,990 | Rs 29,990* | 35% | AI upscaling |
| Xiaomi 43-inch X Pro Series QLED | Rs 49,999 | Rs 30,999 | 38% | Affordable QLED |
| VW 32-inch Frameless Series | Rs 29,999 | Rs 14,499 | 52% | Budget model |
| Sony 65-inch BRAVIA 2M2 Series | Rs 1,39,900 | Rs 78,142* | 44% | Premium 4K |
| Philips 50-inch 8100 Series | Rs 35,990 | Rs 33,999 | 6% | Good value 4K |
Best TV Deals To Get On Amazon
1. Samsung 75 inches Crystal UHD 4K
Why it makes sense
The Crystal 4K model from Samsung comes with features like AI upscaling for content, delivers high contrast and colours as well support for voice commands.
Pros
- 4K quality
- Decent upscaling for old content
- Sleek design
Cons
- Not ideal for gaming
- Reflective screen in bright rooms
- Average HDR performance
Best for
Samsung’s 4K Crystal TVs offer rich colours, good upscaling support for content and built in a sleek design.
2. TCL 43-inch Metallic Bezel Less Series
Why it makes sense
TCL gives you a TV with premium design, Google TV supported, and pretty good sound experience.
Pros
- Premium design and build
- Dolby Audio for sound
- QLED display delivers sharp colours
Cons
- Software takes a hit
- Support could be better
Best for
TCL offers some of the best TV panels and this QLED model on a 55-inch screen is available for a modest budget.
3. LG NU87 55-inch AI Series
Why it makes sense
LG gives AI 4K upscaling for better display quality along with the long-term support of webOS platform and its in-house a7 processor.
Pros
- Crisp and bright 4K display
- webOS comes with 5 year support
Cons
- 60Hz refresh rate display
- No Dolby Vision support
- Built-in speaker average
Best for
LG TVs have their fan following and this 4K AI upscaling TV gives you some of its best qualities in a broader range.
4. Xiaomi 43-inch X Pro Series QLED
Why it makes sense
Getting a QLED panel with a premium sleek design and performance that matches up to the best.
Pros
- Vibrant QLED panel quality
- Premium design
- Good performance for the price
- Priced lower than rivals
Cons
- Not meant for high-end games
- Limited brightness level
- Average audio
Best for
Premium bezel-less design, crisp 4K display performance and offering more for its price.
5. VW 32-inch Frameless Series
Why it makes sense
VW has one of the most-affordable QLED TVs in the market and if you are happy with a smaller screen size for the price.
Pros
- Price hard to match
- Modern design
- Decent picture quality
Cons
- Not the best OS
- Screen resolution limiting
Best for
If you are on a strict budget and happy to go with a 32-inch HD QLED Android panel.
6. Sony 65-inch BRAVIA 2M2 Series
Why it makes sense
Sony Bravia engine is renowned for its high-end picture quality thanks to the rendering engine and equally good with audio output.
Pros
- Bravia 4K engine
- Deep and clear colours
- Dolby Atmos audio quality
- Google TV interface easy and smooth to use
- Clean bezel-less design
Cons
- 60Hz refresh rate display
- Screen can be reflective
- Peak brightness not ideal
Best for
Sony’s Bravia engine delivers top colour quality, with emphasis on clear audio output and support for Android apps with Google TV.
7. Philips 50-inch 8100 Series
Why it makes sense
Philips is now offering 4K QLED at a relative budget with emphasis on audio and support for Dolby Vision on the display.
Pros
- Bright 4K QLED display
- HDR and Dolby Vision supported
- Google TV offers wide apps support
Cons
- Not meant for gaming
Best for
Someone looking for a big screen, 4K QLED TV for their living room to watch movies.
Things to consider when buying
Buying a 55-inch TV might sound easy but there are multiple aspects of the product that should be considered when making the final pick.
All about the quality
You can choose from Mini LED, QLED, LED or even OLED displays in the market these days. These TVs are not that expensive either but the overall colour quality and brightness is subjective for these panels, and you should ideally test them in real life before hitting the buy button.
Right size for the TV and room
Buying a TV is equally related to the size of the room where you want to use it. A 55-inch TV should ideally be at a good distance from your viewing, which is around 5 to 7 feet if that much space is available. Anything less could strain the eyes.
Gaming-ready, please
The 55-inch TV can’t surely be limited to watching movies. So if you do like playing console games, make sure the screen has high refresh rate support and other parts of gaming that makes the experience worthwhile.
OS very important now
These TVs run on software that should not only give smooth performance but also handle apps faster while able to sustain support in the long term.
Common mistakes buyers make
Check the store
Some of the store units kept with viewing experience in mind are boosted in settings and that can easily make it hard for the buyer to decide.
The right size issue
Buying a 55-inch TV sounds fun, but if the location and distance for using the TV is not adequate and the experience quickly sours.
Connectivity is important
You need all the I/O ports like HDMI, USB and audio-in/out to make the best use of the best screen along with external devices.
Support is vital
Brands like Samsung and LG often get the preference because of their legacy support experience and other names are showing that impetus.
FAQs
1. What brands of TVs are available in the 43, 55 and 65-inch size market?
You can get 43-inch, 55-inch or 65-inch TVs from brands like Samsung, LG and Sony, Xiaomi and a many more brands.
2. How much can you spend on a 65-inch TV for a decent experience?
You can easily get a 65-inch TV for under Rs 60,000 on Amazon during the Prime Day 2026 sale.
3. What are the special Prime Day 2026 sale deals on 55-inch TVs?
You can get Prime Day 2026 discounts up to 58% on 55-inch smart TVs from Samsung, Xiaomi and more brands.
4. When does Prime Day 2026 sale start in India?
The Prime Day 2026 sale offers start from July 4 midnight up to July 6 in India.
Disclaimer: The product descriptions mentioned in the article are solely based on the primary and secondary research conducted by our experts. To keep you ahead of the curve with these latest products, News18 utilises affiliate links. This means if you decide to shop through our recommendations, we may earn a small referral commission at no extra cost to you. Please be advised that News18 is not responsible for any claims under the Consumer Protection Act, 2019, or other applicable laws regarding the final performance, quality, or safety of these products.


/images/ppid_a911dc6a-image-178302282223567439.webp)








/images/ppid_a911dc6a-image-178306803162475864.webp)
/images/ppid_59c68470-image-178307502219112831.webp)

/images/ppid_59c68470-image-178298759880826035.webp)