GST 2.0 Boost: Maruti, Hyundai, Tata Post Record Sales On Day 1 Of Navaratri

Carmakers Maruti Suzuki India, Hyundai Motor India, and Tata Motors witnessed record sales on September 22, as the first day of the nine-day Navaratri festival coincided with the rollout of the Goods and Services

Tax (GST) 2.0 regime.

Shares of India’s automotive giants, Maruti Suzuki India Ltd and Hyundai Motor India Ltd, soared spectacularly on Tuesday, riding the wave of exceptional growth witnessed on the very first day of GST 2.0.

Maruti Suzuki delivered nearly 30,000 cars on the first day, with 80,000 enquiries. “The response from customers has been phenomenal — something we have not seen in the last 35 years. On the very first day, we recorded 80,000 enquiries,” Maruti’s Senior Executive Officer for Marketing and Sales, Partho Banerjee, told Moneycontrol. He added that the carmaker has been receiving nearly 15,000 bookings daily since announcing additional price benefits over GST on September 18, with current bookings now 50% higher than in the non-festive season. Banerjee noted, “Demand for small cars has been especially strong… Dealers are staying open late into the night to deliver cars to customers. Compared to last year, the overall response has been exceptionally strong.”

Hyundai Motor India recorded around 11,000 dealer billings on day one of Navaratri, marking its best single-day performance in five years. Tarun Garg, Whole-Time Director and COO, told Moneycontrol, “The auspicious start of Navaratri, amplified by the momentum from GST 2.0 reforms, has infused strong positivity into the market. On day one alone, Hyundai recorded around 11,000 dealer billings… This is a clear testament to robust festive sentiment and customer confidence.”

Tata Motors reported nearly 10,000 car deliveries and over 25,000 enquiries on the first day of Navaratri, with total benefits (GST price cut + festive offers) reaching up to Rs 2 lakh on select models. Amit Kamat, Chief Commercial Officer, Tata Motors Passenger Vehicles, told Moneycontrol, “We are seeing a very enthusiastic response from customers… This has led to a sharp surge in enquiries and bookings, with a noticeable increase in showroom walk-ins, higher conversions, and a growing order book. The response to our portfolio has been phenomenal, especially for the popular bestsellers Nexon and Punch.”

Under GST 2.0, smaller cars (sub-4 metre models) fall in the 18% tax slab, down from an earlier total incidence of 29–31%, while the compensation cess on automobiles has been removed. Bigger and luxury models now attract a 40% slab, down from 43–50% earlier. Automakers are also extending additional festive benefits to enhance sales.

Maruti’s small car price cuts range from Rs 46,400 to Rs 1.30 lakh, while SUVs and sedans have seen reductions of up to Rs 1.13 lakh. Hyundai’s price cuts range from Rs 60,640 to Rs 2.40 lakh across SUVs, sedans, and hatchbacks. Tata’s benefits extend up to Rs 2 lakh on models like the Nexon, Safari, Harrier, and Altroz.