For someone who has spent decades shaping the beauty conversation in India, Adhuna Bhabani has never been one to follow trends blindly. Now, as the newly appointed Artistic Director for Davines India, the celebrity hairstylist and entrepreneur is entering a new chapter, one that combines artistry with a deeper commitment to conscious beauty.
Why hair colour trends no longer matter
Ask anyone about the season’s biggest hair colour trends and chances are you’ll hear terms like “espresso martini brunettes”, “cherry cola reds” or “buttery blonde”. But Bhabani believes the industry is moving away from trend cycles altogether.
“We’ve spent decades blindly following trends,” she says. “Today, beauty is becoming far more personal.”
That philosophy lies at the heart of Davines’ recently launched
“Colour The Cut” concept. Rather than approaching colour as an afterthought, the idea is to use colour placement to enhance the shape and movement of a haircut, almost like an artist adding light and shadow to a canvas.
“The colour is designed for a person, not on a person,” Bhabani explains. Skin tone, eye colour, personality, lifestyle and even favourite shades all become part of the consultation process, ensuring every result feels unique rather than trend-driven.
Creativity starts with instinct, not technique
While beauty insiders often obsess over advanced colouring techniques, Bhabani believes creativity comes from something less tangible.
“I would rather emphasise that professionals today are using a combination of their heads, hearts and hands,” she says.
For her, artistry has always been about instinct and emotion as much as technical skill, a perspective that has defined her work throughout her career.
Why sustainability is becoming non-negotiable
Beauty’s future, according to Bhabani, will be shaped as much by conscious choices as by innovation.
“Stylists are results-oriented, and it’s in our hands to choose products that deliver the best results,” she says. But performance alone is no longer enough. “We also have to think about the planet and the future of our children. Sustainable choices are a no-brainer.”
It’s a philosophy that increasingly resonates with consumers, who are asking tougher questions about ingredients, formulations and environmental impact.
Her monsoon hair essentials
With the monsoon season around the corner, Bhabani’s approach to coloured hair is refreshingly simple. Humidity, she explains, tends to bring frizz and dullness, making hydration and protection essential.
Her go-to combination? All In One Milk and Oil, which she relies on to add softness, tame frizz and preserve shine without weighing the hair down.
The importance of listening
More than trends or products, Bhabani believes the future of hair lies in consultation.
“Stylists need to understand the individual needs of every client,” she says. Questions about lifestyle, routines and even how much time someone can realistically spend on their hair are just as important as discussing shades and cuts.
Because ultimately, great hair isn’t about chasing the colour of the season.
It’s about creating something deeply personal, something that feels unmistakably like you.
