Amul Pays ‘Singhing’ Tribute To Arijit Singh After Sudden Retirement Announcement

Singer Arijit Singh sent shockwaves across the music industry earlier this week after announcing that he is stepping away from Bollywood playback singing. The surprise announcement, shared through a social media post, left fans stunned and emotional. Known for lending his voice to some of the most memorable Hindi film songs of the past decade, Arijit’s decision quickly became one of the most talked-about developments in the entertainment world.

Soon after, fans began flooding social media with messages urging him to reconsider and continue singing for films. Amid the outpouring of reactions, iconic dairy brand Amul also joined the conversation with its trademark topical tribute.

Amul pays tribute to Arijit Singh

On Instagram, Amul shared a creative

illustration featuring a cartoon version of Arijit Singh holding a guitar and a slice of toast, standing alongside the Amul girl with a microphone in hand. The visual carried the playful yet heartfelt line, “Don’t stop Singhing!” The caption read, “Amul Topical: Arijit Singh steps away from playback singing!” The post struck a chord with fans, many of whom praised the brand for acknowledging the singer’s impact in its own unique way.

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A post shared by Amul – The Taste of India (@amul_india)

Arijit Singh’s retirement announcement

Arijit’s announcement came on Tuesday and took many by surprise. In his message, the singer thanked listeners for the immense love he has received over the years. He clarified that while he would no longer take up new assignments as a playback vocalist for films, his journey with music is far from over. His post read, “Hello, Happy New Year to all. I want to thank you all for giving me so much love all these years as listeners. I am happy to announce that I am not going to be taking any new assignments as a playback vocalist from now on.

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A post shared by Arijit Singh (@arijitsingh)

Although Arijit did not cite a single reason for his decision, reports suggest that he plans to complete all his existing commitments. Fans shared some tweets from Arijit’s personal handle where he wrote, “There is not one reason behind this, there are several reasons plus I have been trying to do this for a long time.

Finally I have gathered the right courage. One of the reasons was simple, I get bored pretty quickly, that’s why I keep changing arrangements of the same songs and perform them on stage. So here is the thing, I got bored.”