L'Oréal Paris Calls Aishwarya Rai 'Living Legend' After Cannes Poster Snub: 'Year After Year...'

Aishwarya Rai was missing from L’Oréal Paris’ latest Cannes Film Festival promotional posters, and fans immediately noticed. The actress, who has represented the beauty brand at Cannes for over two decades, was absent from a set of giant banners displayed at Le Martinez Hotel this week, sparking strong reactions online. The posters featured six L’Oreal ambassadors, including Alia Bhatt, but Aishwarya’s absence quickly became a talking point among fans on Instagram. Fans question Aishwarya Rai’s absence For many fans, Aishwarya and Cannes have become almost inseparable over the years. So when L’Oreal Paris shared photos of its Cannes setup on Instagram with the caption, “Consider this L’Oréal Paris’s official check-in, Le Martinez is officially

home for the Festival,” people immediately began asking where Aishwarya was.

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Several comments on the post questioned why the actress was not included in the campaign visuals despite being one of the brand’s longest-serving ambassadors. One user wrote, “Waiting for Cannes Queen Aishwarya,” while another commented, “It’s too much! This time, L’Oreal is going overboard. The poster doesn’t feature a legend like Aishwarya, who made the L’Oreal brand popular across the entire Asian continent, but instead highlights some actresses who are just two days old!” Another fan wrote, “Cannes is known for Aishwarya.”
The discussion soon went viral across social media, with many fans calling her absence surprising given her long association with both the brand and the festival.
L’Oreal finally breaks silence
Amid the growing reactions, one fan directly tagged L’Oreal Paris and wrote, “We don’t know loreal without Aishwarya. Still can’t forget Aish saying, “because, Im worth it” Need her back !!!”
The brand’s official Instagram account replied to the comment, writing, “A living legend, and she knows exactly what to do with that.” In another response, the brand reassured fans by adding, “Year after year, Cannes after Cannes, she never misses.”
Aishwarya Rai’s long Cannes history
Aishwarya first attended the Cannes Film Festival in 2002 alongside Shah Rukh Khan and filmmaker Sanjay Leela Bhansali for the premiere of their film Devdas. The following year, she made her debut at Cannes as a L’Oreal ambassador. Since 2003, the actress has appeared on the Cannes red carpet almost every year and has remained one of the most recognised Indian faces at the festival. Over the years, her Cannes appearances have regularly gone viral online, from dramatic gowns and sarees to bold beauty looks. Her presence at the festival has also helped strengthen L’Oreal Paris’ visibility among Indian and Asian audiences.