Shark Tank India Judge Rants About Mumbai Pollution After Morning Run, Delhiites Say ‘Boycott Her Products’

As air pollution levels surge across major Indian cities, Shark Tank India judge and co-founder of Sugar Cosmetics Vineeta Singh has voiced strong concern over Mumbai’s declining air quality. With both Delhi and Mumbai enveloped in thick smog, Singh on Thursday urged authorities to take decisive steps to address the growing crisis.

The entrepreneur cited an ICMR study warning that if pollution control measures are not implemented soon, “one in nine Indians are likely to develop cancer” in their lifetime. According to the study, lung cancer and breast cancer remain the leading cancer types among men and women.

Vineeta Singh Raises Alarm

In a video shared on Instagram, Vineeta Singh highlighted that Mumbai’s Air Quality Index (AQI) had crossed 160

on Thursday morning.

“When I went out today, I saw little school kids standing at bus stops, old people walking, and my own son going for a school picnic. There are people working out, when you work out, you are actually doubling your breaths per minute, and your exposure is much higher,” she said, stressing the urgency to tackle the pollution crisis.

Vineeta Singh Suggests China-Like Measures

In the video, Singh also questioned whether authorities would act only after the AQI crosses 200 in the city. The entrepreneur further suggested some curbs, including pausing construction activities for some months. She also called for strict dust and pollution control measures similar to those implemented in China and South Korea.

Given Mumbai’s humidity levels, Singh suggested cloud seeding as a possible alternative to improve air quality.

View this post on Instagram

A post shared by Vineeta Singh (@vineetasng)

Social Media Reactions

The internet users quickly thronged the comments section of the post with their varied reactions. While some nodded with Vineeta Singh’s suggestions, others provided their own ideas to curb pollution.

“More than construction sites, it’s the metro and road construction that is adding dust to the pollution and the trucks carrying debris. Also BMC’s road sweeping staff should spray water before sweeping the roads. More dust is spread when they dry-sweep the roads,” read a comment

Another said, “Well, here in Delhi, it has crossed 500+ few days 700+ few days, thousand plus few days and no actions have been taken. It’s the running season and all training has been affected.”

“We could have BMC spraying recycled water near construction sites, areas with dust & pollution so that these particles settle down,” stated another.

An individual wrote, “So well Mumbai is next Delhi…Delhi is witnessing more than 500. Imagine we are in a smoke chamber here.”

“Delhi people please don’t buy her products., she has nothing to do with Delhi, as a brand she has to stood up Against Delhi pollution or any other State pollution risk …. But why only for Mumbai?” a comment read.

Mumbai Rising AQI

The city’s air quality nearly dipped into the ‘poor’ category on Wednesday but saw a slight improvement by Thursday, staying within the “moderate” range.

According to the Central Pollution Control Board’s (CPCB) 4 pm bulletin, the city’s overall AQI was 198 (moderate) on Wednesday, rising from 168 on Tuesday and landing just three points away from the “poor” bracket.

As per CPCB standards, an AQI of 0–50 is considered ‘good,’ 51–100 ‘satisfactory,’ 101–200 ‘moderate,’ 201–300 ‘poor,’ 301–400 ‘very poor,’ and 401–500 ‘severe.’