UNIVO begins advertising campaigns on ChatGPT for university partners

New Delhi, Sep 4 (PTI) UNIVO Education on Friday said it has deployed conversational AI advertising for its university partners, becoming the first major Indian Edtech brand to run campaigns on ChatGPT.

The campaigns are live for multiple programmes and are being run directly by UNIVO without using a commerce media intermediary. As learners increasingly research degrees through conversational AI, UNIVO has deployed the capability first for its partners, a company statement said.

The development follows OpenAI’s expansion of ChatGPT advertising to India. The Noida-based edtech firm said it has built and is operating the capability directly.

“Course discovery is changing right in front of us,” Nitin Golani, CEO at UNIVO Education, said.

He said learners

are no longer typing three words into a search box. They are describing their situation, asking what suits someone working full time in a smaller city, and expecting a considered answer.

***** Senco Gold & Diamonds partners with Olocker to offer free jewellery insurance Mumbai: Jewellery retailer Senco Gold & Diamonds on Friday said it has partnered with Olocker, a dedicated jewellery insurance platform, to offer free jewellery insurance to its customers.

Through this collaboration, Senco aims to offer its customers free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery and housebreaking, the company said in a statement.

“We wanted to ensure that once a customer takes a piece of jewellery home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry,” Senco Gold & Diamonds Managing Director Suvankar Sen said. PTI HG SM MR