What India-EU Trade Deal Means For Kannauj Perfume Dealers

Kannauj, long celebrated as the country’s fragrance capital, is poised for a major international breakthrough, with its traditional perfumes set to enter markets across 27 European countries. The development follows the India-EU trade agreement, signed on January 26, that is expected to significantly reduce taxes and ease regulatory barriers for Indian products.

The agreement is being seen as a turning point for Kannauj’s perfume industry, which has historically faced high duties and technical restrictions while accessing European markets. With these hurdles eased, traders believe the city’s natural and traditional fragrances will find a much wider audience abroad.

Industry experts say the deal opens up a large and stable market for Kannauj’s

perfumes, offering new opportunities particularly for small and medium manufacturers. Many of these producers are now expected to engage directly with European buyers for the first time, marking a shift from limited exports to sustained international trade.

Kannauj’s perfume makers are also preparing to meet strict global quality benchmarks, with an emphasis on maintaining the natural composition and traditional methods that define the city’s identity. Traders have underlined that the fragrances exported to Europe will reflect the same heritage and authenticity for which Kannauj has been known for centuries.

The expansion into Europe is being described as both a challenge and an opportunity for the local industry. While it demands adherence to international standards, it is also expected to strengthen the local economy, create employment, and bring global recognition to India’s traditional perfume-making heritage.

As Kannauj’s fragrance begins to spread across Europe, the move is likely to reinforce the city’s standing on the global map and position Indian perfumery as a serious player in the international luxury and artisanal fragrance market.