Nature, innovation and storytelling took centrestage at Lakmē Fashion Week x FDCI in New Delhi, when celebrated fashion designer Rahul Mishra and Marc Lewkowitz, President and CEO, Supima sat together to explore the creative collaboration between Supima and AFEW Rahul Mishra.
Rahul Mishra and Marc Lewkowitz engaged in a deep conversation highlighting how beauty, intention and material-led storytelling converge to redefine cotton in the world of Indian luxury fashion.
Supima’s fibre innovation and Rahul Mishra’s love for celebrating heritage and Indian crafts, turned the conversation into an immersive experience with the focus on sustainability, craftsmanship and design. The session further took a deep dive into how natural fibres can be elevated
to create modern, responsible and highly luxurious fashion. The respective speakers, Mishra and Lewkowitz shared their experiences with cotton and how versatile it is.
Speaking about collaborating with fashion designer Rahul Mishra, Marc Lewkowitz, President and CEO, Supima, shares, “Supima is committed to advancing innovation and sustainability in cotton. Collaborating with AFEW Rahul Mishra, a brand that honours heritage while embracing contemporary design, shows how cotton can be elevated from a basic material to one that carries creativity, craftsmanship, and timeless luxury.”
Rahul Mishra who continues to champion material-led design, sustainable practices, and storytelling through fashion, presented two ensembles crafted from Supima cotton at the event. The Supima cotton textile and Rahul Mishra’s craft-led modern design aesthetic together blended global innovation with Indian craftsmanship with elan.
“Working with Supima is more than a collaboration, it’s a shared vision. By combining their exceptional cotton with our design philosophy, we can create pieces that celebrate craft, honor heritage, and set a new standard for responsible luxury in Indian fashion,” expresses Rahul Mishra.
The fireside chat underscored how global innovation and Indian craftsmanship can come together to redefine luxury in India. As a continuation of this partnership, AFEW Rahul Mishra will showcase the collection in collaboration with Supima at the next season of Lakmē Fashion Week x FDCI, Mumbai 2026 edition. We can’t wait to see cotton turn showstopper in this one of a kind collaboration with the two powerhouses of fashion and innovation.
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