Kunal Kemmu ADMITS Bollywood Has Camps: 'Kuch Hi Families Thi Jo Films Bana Rahi Thi'

Kunal Kemmu has made his reality show hosting debut with Prime Video’s Alliance. In a recent chat, he opened up about the show’s concept and said that it’s not much different from real life, where one also needs to make and break alliances. He also reflected on camps in Bollywood and how the movie business is not always guided by talent.

In a conversation with Hindustan Times, Kunal Kemmu said, “There is a family you are born into, and there is a family you make or choose, like friends who become like family. And sometimes family relationships don’t last. Human existence is based on alliances. Back in the day, if you could not be a hunter or gatherer, you had to make alliances to survive. Alliances are what you need to survive.”

One could compare

these alliances to the ones reportedly made in Hindi cinema via camps. Kunal said, “It exists. It is not the only way things happen, but it does happen in any field. You may feel good or bad about it, but the fact is that it will remain. It is human nature. If I like someone and I want to work with them, you can’t make me not work with them. It might be disadvantageous for somebody else, but unfortunately, that’s the way to go.”

He shares, “Camps hote the, ab thode kam hain because tab kuch hi families thi jo films bana rahi thi (There used to be camps. Now there are fewer because earlier only a few families made films). The corporates came. But even today, business is not always decided by talent. It is decided by some math, which does not make any sense.”

“That is why we started making projects and not films. Luckily, time teaches everything. Now people are not going to watch films. They are telling us they need content, not projects,” he said, reflecting on how the audience response is telling of how films not backed by talent perform.

Meanwhile, Alliance made its debut on Prime Video on June 26. The show stars Ravi Kishan, Zaid Darbar, Niti Taylor, Mini Mathur, Dolly Javed, Kushal Tandon, Arslan Goni, Payal Gaming, Sabby Suri, Ruhee Dosani, Rivva Kishan, Daisy Shah and Vanshaj, among others.