Apollo Tyres has launched a new brand campaign titled ‘Har Safar Mein Dum Hai’, following its announcement as Lead Sponsor of the Indian Cricket Team.
The campaign features Sachin Tendulkar along with Team India players Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh, all appearing in official Team India jerseys. The centrepiece of the campaign is a brand film directed by Abhinay Deo and set to A R Rahman’s Maa Tujhe Salaam.
The film traces the journeys of the cricketers from their childhood years to their current roles in the national team, highlighting the role played by their families in supporting their careers. It focuses on the effort and discipline involved in progressing through the ranks to represent India at the international
level.
Sachin Tendulkar appears through the film as a recurring presence. As a former India captain and long-time brand ambassador for Apollo Tyres, his role in the campaign links past and present generations of Indian cricketers.
The Indian men’s team will be next seen in action at the 2026 T20 World Cup where they are the defending champions. The Suryakumar Yadav-led side is in Group A alongside Pakistan, USA, the Netherlands and Namibia.
India start their campaign against USA at the Wankhede Stadium on February 7.
