PM Modi Praises ‘Bhajan Clubbing’ for Blending Devotion With Gen Z Culture On Mann Ki Baat

Prime Minister Narendra Modi on Sunday highlighted a growing cultural shift among young Indians, praising the rising trend of bhajan clubbing as a powerful blend of faith, tradition, and contemporary expression. Calling it a movement that resonates strongly with Gen Z, the Prime Minister described these gatherings as devotional experiences that rival the scale and energy of global music concerts while remaining deeply rooted in spirituality.

Why PM Modi applauded bhajan clubbing

Speaking during his monthly radio address, the Prime Minister said the trend reflects how India’s youth are reinterpreting devotion in a way that aligns with modern lifestyles, without diluting its essence. He noted that bhajans and kirtans have long been central to India’s spiritual

fabric sung in temples, during kathas, and passed down through generations, with every era finding its own voice of expression.

He observed that today’s youth are carrying this legacy forward by weaving spirituality into everyday life. Referring to widely shared videos from bhajan clubbing events, the Prime Minister pointed out that while the setting features stage lighting, sound systems, and large crowds similar to live concerts, the intent remains deeply devotional. According to him, the rhythm, lyrics, and atmosphere continue to honour the spirit of bhakti rather than turning it into mere entertainment.

Our Gen-Z is taking to Bhajan Clubbing…it is spirituality and modernity merging beautifully, particularly keeping in mind the sanctity of the Bhajans. #MannKiBaat pic.twitter.com/AIG4K55bOr

— Narendra Modi (@narendramodi) January 25, 2026

What stood out to him most was the care taken to preserve the sanctity of the tradition. He emphasised that the dignity of bhajans is not compromised in these events, with devotion treated seriously and both the words and emotions behind the music respected in full measure.

What is bhajan clubbing?

Bhajan clubbing is a contemporary reimagining of devotional music, gaining popularity in cities like Delhi, Kolkata, and Bengaluru, and even finding audiences in the United States. The format brings together traditional bhajans and kirtans with concert-style production, think live bands, immersive lighting, and high-energy crowds while remaining alcohol-free and spiritually focused.

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A post shared by Prachi & Raghav (@backstagesiblings)

Instead of the quiet, seated format typically associated with temple singing, these gatherings offer a participatory, immersive experience where devotion unfolds in a collective, celebratory setting. Familiar hymns are often reworked into dynamic arrangements, making them accessible and engaging for younger audiences.

Devotional music collectives such as Backstage Siblings and Keshavam have been instrumental in driving this shift, drawing crowds with their contemporary yet respectful interpretations of bhajans.

Why the trend is resonating with Gen Z

The growing popularity of bhajan clubbing reflects a broader desire among Gen Z to reconnect with cultural and spiritual roots in ways that feel relevant and immersive. These events offer a strong sense of community and belonging something many young people actively seek in an increasingly digital and isolating world.

The experience also carries a calming yet uplifting energy, appealing to those looking for balance, grounding, and mental well-being. Inclusive by nature and open to people across age groups and backgrounds, bhajan clubbing mirrors the scale and excitement of music festivals, complete with synchronised lights, vibrant visuals, and packed venues demonstrating that centuries-old traditions of bhakti can thrive powerfully within modern, high-energy spaces.

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A post shared by Keshavam | Devotional Rock Band (@keshavamband)

In celebrating this movement, the Prime Minister underscored a larger truth: Indian spirituality continues to evolve with time, finding new forms of expression while remaining firmly anchored in its core values.